Ana Salomé Martins

Chief Executive Officer @ The Human Bureau

About

Board Director and Advisor with nearly 30 years of experience across family-owned and international corporate groups, combining a strong foundation in corporate and tax law with senior executive and board leadership. Former Executive Board Member at Nors and Symington Family Estates, with a track record in strategy, governance, people & culture, ESG, risk and transformation. I hold the International Directors Programme – Certified IDP-C in Corporate Governance (INSEAD), attended the Advanced Management Program (AMP) at the Kellogg School of Management, and hold an MBA from Católica Porto Business School and a Law Degree. EMCC-accredited Executive Coach and Mentor. Currently I am focused on Non-Executive Director and Advisory roles in family businesses and complex corporate groups, with particular interest in governance, strategic transformation, leadership and the responsible integration of AI in decision-making. I serve as Industry Fellow and Co-Director of the Centre for Impact in Global Management (CIGMA) at Católica Porto Business School.

Country

Portugal

City

Porto

Industry

Management Consulting

Skill

Corporate Finance, Legal and Tax Structuring, AI-Driven Transformation, Leadership and Strategy, Transformation, Board Governance, Business Transformation, Global Management, Guest Lecturing, Luxury Brand Marketing, Luxury management, Luxury Sales, Fashion Management, Sound Boarding to CEO´s and Top Executives, Board Advisory Services, Leadership and People Strategy, Sustainable Businesses, Sustainable Innovation, Organizational Transformation and Change, Family Business

Experience

Chief Executive Officer

The Human Bureau

2024-5 - Present · 2 yrs 5 mos

Porto, Portugal

I’m the Founder & CEO of an advisory boutique focused on governance, leadership and strategic transformation for top executives and boards. I design and deliver programmes supporting transition into C-suite and board roles, including executive coaching and mentoring for senior leaders. I also advise leaders and boards on governance and transformation, including the strategic and ethical adoption of AI and its implications for decision-making, risk and organisational design.

Industry Fellow and Co-Director of CIGMA (Center for Impact in Global Management)

Católica Porto Business School

2025-1 - Present · 1 yr 9 mos

Porto

Global Management, Governance, Leadership and Transformation. Artificial Intelligence and Family Business.

Member of the Advisory Board

FC Porto

2024-6 - Present · 2 yrs 4 mos

Expert

European Commission

2025-10 - Present · 1 yr

Executive Board Member

Symington Family Estates

2021-2 - 2023-12 · 2 yrs 11 mos

Porto, Portugal

People, Sustainability and Development Director

Symington Family Estates

2021-1 - 2023-12 · 3 yrs

Executive Committee Member

Nors Group

2019-8 - 2021-1 · 1 yr 6 mos

Head of People, Communication and Innovation Lead

Nors Group

2015-1 - 2021-1 · 6 yrs 1 mo

Tax and Corporate Legal Director

Nors Group

2008 - 2014-12 · 7 yrs

Manager

Benardi Holding

2002 - 2008 · 6 yrs

Porto, Portugal

I founded and managed the Family Office, establishing corporate governance rules and providing support to the Board of Directors in fiscal and legal matters.

Senior Legal Consultant

1999 - 2002 · 3 yrs

Tax Consultant

KPMG Portugal

1996 - 1999 · 3 yrs

Education

INSEAD

2025 - Present · 1 yr

The International Directors Programme (IDP) is INSEAD’s flagship course in corporate governance — a globally recognised programme designed to develop highly effective board directors for today’s complex business environment. Delivered in a uniquely international context, the IDP offers practical, proven frameworks to strengthen strategic judgement, oversight, and decision-making. It helps directors deepen governance expertise and prepare for new board mandates. Structured across three intensive modules, the programme focuses on board effectiveness and dynamics, board oversight and decision-making, and director development and impact. Combining academic rigour with real-world insight, the IDP equips leaders to navigate boardroom complexity with clarity, confidence, and integrity.