Anas A

- Established the Marketing Department Foundation and Developed the Marketing Strategy that launched multi‑channel campaigns which strengthened the “Humanized Care” brand equity & visibility, promoted hospital services, and built strategic partnerships & sponsorships. - Led and orchestrated three world class conferences in the fields of Rhinology, Pediatrics and Family Medicine. - Results: Revenue growth, doubled Social Media Platforms followers, Google Analytics (No. 1 Share of Voice at 34% & No 1. searched hospital), boosted website visitors by 500% with 5 million clicks, a 50K monthly Google Maps Click and positive Social Listening sentiment.

Executive Committee Member providing guidance on Commercial aspects to build company brands, optimize products portfolio and long term strategy setting.

Advised reputable clients on transformation, business development and marketing.

- Launched a new initiative to enhance guests experience through running data analytics by correlating market trends, SRS, NPS, Customer Satisfaction Monitor, competitive activities, and sales by routes. data analytics by correlating market trends, SRS, NPS, Customer Satisfaction Monitor, competitive activities, and sales by routes. - Directed brand building initiatives and participations in major aviation events. - Spearheaded a “Design Thinking Initiative” with a specialized international firm that led to creative ideas to enhance guests experience and operational efficiencies.

Advised and collaborated with reputable clients in the Private and Public Sectors. Main clients were Jeddah Municipality (Advisor to HE The Mayor of Jeddah), Jeddah Development Company, King Abdul Aziz Endowment of the Aziziya Eye, Saudi Cable Company, AWJ Real Estate & Azad Properties, Mahmood Saeed Collective Company, and Khashoggi Holding. Engagements covered marketing, business development, property management, project management, retail development (Fashion and Food & Beverage), and change management. - Led the Jeddah Demolition Initiative generating over SR 2 billion. - Restructured public investments delivering up to 70% revenue growth. - Developed a national initiative with The Ministry of HRSD to drive entrepreneurship via franchising. - Delivered strategies and solutions which drove business growth and operational efficiency. - Restructured public investments, achieving substantial revenue growth. - Prepared comprehensive business development studies and strategies for diverse sectors, in the fields of real estate, FMCG brands, eGaming and others. - Team member in successful corporate transformations, implementing change management strategies and operational improvements to enhance organizational efficiency & governance, and grow revenue & profit.

Tadawi is the 3rd largest pharmacy chain in Saudi Arabia. It was going through a major transformation. Setup and led 4 departments, which were Marketing, Retail Development, Real Estate and Facility Management overseeing brand building, business development, strategic initiatives and operational activities to drive business growth and market expansion. - Led the development and implementation of a contemporary brand, set brand building strategy, significantly enhancing brand perception and market positioning within the healthcare sector. - Spearheaded the expansion of the pharmacy chain, overseeing the development of 120 pharmacies across Saudi Arabia, which contributed to increasing market share and revenue. - Managed a team responsible for the real estate management and facility management of 320 commercial properties, optimizing operational costs and achieving significant savings in rent, construction, and facility management expenses. - Generated cost-free revenue by leasing extra space in pharmacies for ATM's.

Freelance consulting for the Private and Public Sector. Advisor to HE the Minister of Human Resources and Social Development, The Savola Group (Investment Division) and Midad and Delta Group. - Developed an initiative for the Ministry for fostering entrepreneurship through franchising to contribute to Saudi Arabia's economic development, entrepreneurship and job creation. - Strategy Setting and Execution for Savola Group Non-Operational Investments (full and partial shares purchasing). Strategy led to successful investments. - Overlooking Operations for Midad and Delta Group investments to ensure they meet the set KPI's. Both entities met them.

Midad and Delta are prominent Saudi Investment entities with diverse investments in Saudi and Abroad. Managed strategic oversight for marketing, property management, and retail development. - Created new brand identities and built the brands for Stars Avenue Mall and Goodies Selections (restaurant), leading to brand recognition, customer engagement and driving revenue. - Successfully revived Stars Avenue Mall, achieving income targets for five consecutive years, and establishing an operational team under stringent budget constraints. - Played a key role in setting the foundation for a mixed use project on Jeddah Cornish which will host (The Jeddah Four Seasons Hotel) contributing to expanding the real estate portfolio and diversification. - Led the development and expansion of retail outlets, including 30 retail shops for Goodies Selections and international brands (Lindex and Chicco) in Saudi Arabia and the UAE. - Pivotal team member in the Group transformation and restructuring leading to future strategy setting, revenue growth, enhanced operations and cost savings.

Alnahdi is the largest pharmacy chain in the Middle East and North Africa with over 1,200 retail outlets. Led the strategic department of marketing, commercial, and private label. - Established the communication strategy & platform and customer relationship management (CRM) program for Alnahdi, building the brand, retaining and winning new customers. - Optimized the products portfolio, improving gross margins and operations efficiency. - Created new revenue streams through supplier support, tripling income through partnerships in one year. - Developed and executed business strategies that tripled sales for imported products and the private label brand, expanding market presence across the Kingdom with enhanced profits. - Member in the Transformation team.

Journey included two separate entities in the group, Savola Foods Company and Savola Retail Led the marketing function for Savola Foods (Gulf & Levant), a leading conglomerate in the food sector and number one edible oil manufacturer in the world. - Successfully grew market share for Afia and Alarabi cooking oils in Saudi Arabia and Levant through innovative marketing campaigns and strategic initiatives. - Established the Global Business Unit to unify brand building efforts for the Afia brand, enhancing a unified brand equity and market penetration across international markets. - Co-led media buying strategies for Savola Foods, optimizing advertising expenditures and maximizing ROI across different platforms. Second Assignment was leading the retail food and beverage sector in Savola Retail. Launched a variety of initiatives, contributing to increased sales and profitability for “Mugg & Bean” a leading restaurant from South Africa with over 60 branches in its home country. Also, led the development of Mr. Clou” in Jeddah, a healthy food brand from Germany.