Ana Ferreira

Junto da equipe comercial do shopping, meu objetivo é desenhar a melhor estratégia e elaborar planos táticos em diversos cenários para atingir as metas de taxa de ocupação, leasing spread, vendas, noi, vgl, cdu, inadimplência dentre outros indicadores comerciais através de novos contratos. Planejar e executar rotinas de prospecção de novos clientes, visita à concorrência, trocas internas com pares do Rio e outras praças fazem parte da rotina. Em linha com o contexto figital, procuro apresentar as soluções de omnicanalidade aos clientes sugerindo o melhor caminho para cada negócio. O relacionamento estreito com os executivos Key Account também é um foco, atendendo da melhor maneira os interesses das marcas e dos shoppings. Elaboro relatórios e apresentações semanais para o comitê comercial nacional onde são defendidas as novas propostas. Também analiso e intermedio pleitos contratuais entre lojistas e nosso jurídico. ***Prêmio BOSS (Best Of Sales) de 2021***

Foco na prospecção e negociação comercial junto às marcas mais relevantes para os clientes dos nossos shoppings. Elaboração de planejamento, relatórios e projeções. Direcionamento voltado à omnicanalidade, integrando o cliente do varejo físico às plataformas digitais e logísticas do shopping. *Participação intensa no processo de qualificação do shopping, levando marcas nacionais e inéditas na praça, além do fechamento de contratos fundamentais para a criação da Alameda Gourmet.

Foco na prospecção e negociação comercial junto às marcas mais relevantes para os clientes dos nossos shoppings. Elaboração de planejamento, relatórios e projeções. Direcionamento voltado à omnicanalidade, integrando o cliente do varejo físico às plataformas digitais e logísticas do shopping.

Responsável pelo atendimento dos segmentos de Moda, Jóias, Saúde, Beleza, Decoração e Gastronomia no Rio de Janeiro para todos os títulos do Grupo Abril nas modalidades offline e online. Relacionamento direto com os clientes, agências de publicidade e assessorias de imprensa.

Tropical is an independent communications company. It was created to be a commercial representation company and today it is focused on innovation. Elaborates and sells media projects of RJ communication vehicles, acts in the digital field, events and performances. It also acts with strategic planning of communication and marketing and communication advice. I am the founder and main employee of the company, I accompany from the beginning to the end of the works.

The Bandeirantes de Comunicação Group has, in addition to the TV Band, Jornal Metro and OOH media, the largest network of radios in Brazil. Among the radio stations in Rio, an FM MPB stands out for a unique dial exclusively dedicated to Brazilian music. I worked for three years in the company, starting as a commercial assistant. After nine months, I became Account Executive, managing small and medium-sized corporate accounts. I attended companies and advertising agencies, focused on prospecting new clients. I was also in charge of designing and marketing special projects, event sponsorships and media plans. - I got my wallet doubling in the first year. - Increase of 50% of the portfolio share, in relation to total billing, over a two-year period.

In 2011, IndyCar, which promotes Formula Indy worldwide, and the Government of the State of Rio Grande do Sul, began negotiations for a championship stage in the capital, Porto Alegre. This would be the Mercosur stage, which would integrate the race agenda from 2012 onwards. I participated in the project as an advisor in the follow-up of the negotiations with governmental and private entities of RS, and I was also the organizer of the reception events for the president of the commercial division of Indy, Terry Angstadt, and Randy Bernard, CEO of the category.

VOTO magazine is a monthly publication focused on politics and business. Based in Porto Alegre, it is distributed in all legislative houses of the capitals of Brazil. My work was divided between the sale of commercial ads and projects allied to the corporate and institutional events of the magazine, as well as the service to customers and partners. The magazine was going through a moment of expansion, so I also worked on prospecting clients in Brazil.

Specializing in financial products, Credence had almost fifty stores in the states of Rio Grande do Sul and Santa Catarina. I came to the company as a trainee and when I was hired I helped to restructure the company's marketing sector. I coordinated the creation of a new visual identity, the promotion of the brand throughout RS, the internal marketing, I elaborated the media planning and coordinated some events.

Based in Paris, the Brazilian Elizabeth de Portzamparc is an architect renowned both for her individual achievements and those in partnership with her husband, Christian de Portzamparc. During the year I lived in France, I worked little more than a semester in her office in Paris, doing Portuguese-French-Portuguese translation in the day-to-day business of the office and also throughout the site www.elizabethdeportzamparc.com. I organized the biographical material of the architect and assisted in the creation and production of graphic pieces.

Course focused on the development of the methodology of design thinking for entrepreneurship and innovation.

Graduation in Social Communication, focusing on Advertising and Propaganda.

French language and culture course (arts, architecture and literature of France).