Ana Paula Limonge

General Management of Ultra Premium and Prestige portfolio: Royal Salute, Perrier Jouet, The Glenlivet, Absolut Elyx, Aberlouer, Monkey47, GHMumm, Beefeater 24 and Lillet

Management of the Fragrances portfolio of the brands: Gucci, Tiffany, Hugo Boss, Chloé, Calvin Klein, Marc Jacobs, Joop, Lacoste, Burberry, Miu Miu and Bottega Veneta.

• Establishment of strategic partnerships and development of corporate businesses in LATAM region, focusing in different segments. • Definition and execution of annual marketing planning, budget control and shipments. • Execution of integrated B2B2C plans involving Consumer Insights, Events/ Trade Fairs /Brand Experience, Press Relations, Social Media/Marketplaces/Analytics, Visual Merchandising, CRM, Influencers Plans, Retail Collaborations, Training, Sales Incentives, Best Practices Sharing; • Local Branding Ambassador, working with Licensing & Component Brand Protection, following global branding guidelines. • Key account support such as: Havaianas, Natura, Osklen, Camila Klein, O Boticário, Private Label and Corporate Gifts customers etc. • Launch of innovations/collections and trends lectures in different market segments; Official company spoke-person. • Management of distributors and sales reps in Brazil, Chile, Colombia, Argentina and Peru. • Business Planning and Consultancy

• Global support for focus regions, understanding their needs, providing guidelines, consumer/customer insights, trainings, 360º sell-in and sell-out tools and route-to-market plans to optimize sales and market potential of the B2B business of Swarovski. • Global lead in Apparel&Accessories segment, but also strategically supporting other segments (Beauty, Eletronics, Jewelry, DIY etc), focusing in new leads generation and identifying global business priorities. • Top account support for customers like: Nike, Samsung, Disney, LVMH, Havaianas etc. • Development and execution of Innovation Roadshows, taking multi functional HQ team (Design, Application, Product, Sales) to several clients around the world. • Sucessful launch of Flash Tattoos & Pixie products, creating a new business model for the division. • Responsible for being the main interface, “voice of the market” between the sales regions and HQ to provide regional specific input to Design, Product Management and MarCom teams.

• Definition and execution of the strategic brand plans (Amarula, Grey Goose, Bombay Saphire), in the On & Off-trade channels. • Prospection and development of strategic partnerships to leverage brand premium position (Kopenhagen, Ofner, Perrier, Christian Laboutin). • Support the decision making of price strategy definition per channel and per region, budget and P&L management. • Consumer Engagement activities development and execution (winter/summer lounges for brand experience at shopping, Campos do Jordão, Mixology Contests etc). • Social Media, BTL and ATL campaigns. • PR and events (volume and visibility). • Category management and Trade marketing activities (following AVQPAP methodology).

• Development of the International area of the company, supporting strategically brand positioning in all the focus countries, contributing for a better relationship with customers and increasing external visibility. • Planning and execution of international Trade Fairs and events (Sial, Anuga), portfolio analysis which provided a performance diagnosis in terms of pricing and sku. • Control of trademarks & patents, management of packaging for more than 100 skus in different countries.

• Creation and implementation of the strategic business plan and launch of the company (tech start-up, social media) in Brazil. • Market analysis, definition of costumer journey and route-to-market plan, partners and client prospection, relationship with specialized Media.

• Creation and project management of innovation products of NVP category (Ades, Maizena) in Latin America region (from concept to launch) • Market, Trends and Competition intelligence • TeamWork with Multidisciplinary team: CMI, Nutrition, Supply Chain, Legal etc • Budget control, packaging management • LATAM roll-out projects

• Planning and execution of several Itaú Corporate events, in all over Brazil • Internal Communication, Endomarketing • Communication agency and BTL agencies support