Ananya Iyengar

Selected as Peer Assistant for economics courses at UC Irvine's Economic Learning Center. Tutor and guide students, supporting student learning through collaborative sessions that reinforce understanding and application of economic principles.

Responsible for fostering a strong and inclusive community for all general members. Plan and host meetings/social events to build meaningful connections, strengthen engagement, and maintain lasting relationships for all club members.

Promoted from Logistics Director to direct ISC’s annual Culture Show, managing end-to-end operations for a large-scale cultural showcase. Directed a 8-person team, coordinating 50+ performers and engaging 300+ attendees. Oversaw $10K in budgeting, vendor negotiations, and scheduling to ensure flawless event execution. Led cross-functional teams, external communications, and digital marketing initiatives to maximize engagement and participation.

Coordinated logistics for ISC’s 2024 Culture Show, showcasing the talents of the South Asian community. Collaborated with a cross-functional team to manage behind-the-scenes operations, including timeline planning, scheduling, venue coordination, and more. Enacted seamless execution of events through efficient organization and proactive problem-solving.

As Vice President of Chapter Operations, I managed the organizational framework that keeps our chapter running smoothly. I coordinated communications with members, maintained detailed meeting minutes and task tracking systems, and developed processes to encourage engagement and consistent attendance. My role focused on ensuring that our chapter operated efficiently, supporting both leadership and members so we could focus on growth, professional development, and community impact.

As Senior Vice President, I lead marketing and branding initiatives for our chapter, ensuring our identity aligns with the national organization while reflecting the unique culture of our members. I manage a team of directors to showcase our chapter’s professional talents, highlight member achievements, and engage prospective students in meaningful ways. My focus is on creating strategies that both elevate our chapter’s presence on campus and connect authentically with students, demonstrating the value of joining and contributing to our professional community.

Identify client opportunities through networking and cold calls to sell personalized merchandise. Meet client needs through detailed knowledge of product details and collaboration with the art team. Negotiate pricing and close sales. Develop good relationships with clients through ensuring customer satisfaction and maintaining communication.

Launched and managed an instructional YouTube channel dedicated to making South Indian Carnatic music accessible to beginners, achieving over 1,750 subscribers and 275,000 views. Produced educational video content by recording and editing audio, designing visuals, and synchronizing lyrics to create engaging, high-quality tutorials. Collaborated with a partner to expand content offerings, refine production techniques, and increase audience reach during and beyond the pandemic. Enhanced viewer experience and retention through consistent content updates, growing an active community of learners worldwide.

Established and grew a music-focused YouTube channel, showcasing mashups, covers, and harmonies, with over 450 subscribers and 230,000 total views, including a popular video with 128,000+ views. Explored and applied music production techniques, including pitch and tempo adjustments, to create seamless mashups that blend songs innovatively. Recorded and layered multiple vocal tracks for harmonies, fine-tuning audio dynamics to ensure a smooth, melodically cohesive sound. Engaged an active audience through unique content and technical skill, enhancing visibility and appreciation for creative music production.

Designed and maintained websites for multiple organizations, enhancing their online presence and accessibility to audiences. Developed site outlines, structured content, and implemented visually appealing designs to align with each organization's brand identity and goals. Built and managed websites across various platforms, including personal sites and professional or educational portals, to improve user experience and engagement.

As a Client and Product Support Intern at Origence, I work with cross-functional teams to enhance internal processes through designing a centralized repository that caters to the user experience. My role focuses on supporting the organization and execution of internal systems, streamlining communication workflows, and assisting with general operations to ensure a smooth and efficient support structure.

Developed and implemented marketing strategies to increase student engagement and participation in the upcoming student body election. Analyzed past election engagement trends to inform new promotional approaches, enhancing outreach effectiveness and voter turnout. Collaborated with peers to conceptualize and design an election theme, aligning promotional materials to create a cohesive and engaging campaign. Created graphic designs for election advertising, utilizing visual content to attract and inform the student body. Supported the Elections Committee with various tasks, contributing to a smooth and impactful election process.

Developed and implemented a business plan focused on profit accuracy and maximization for selling hand-crafted resin, floral jewelry that are sold online and in-person in events such as a small-business showcase. Won GripTape’s National Youth Business Grant for $500 and mentorship experience to support my business. Utilize digital design platforms like Canva and Google Docs to develop marketing materials. Generate social media presence by creating and managing a website & Instagram. Analyze customer engagement using data analytics programs like Google Sites, which is used to structure and adapt marketing strategies around data-driven insights. Utilize Microsoft Excel and Google Sheets to organize sales & finances. Conduct in-person sales, perform market research, and network with customers to boost revenue generation.

Coordinate marketing efforts for the local music school by creating and managing the digital content on the Carnatic Music School website and implementing creative marketing strategies to facilitate business growth. Manage large-scale, annual student performances requiring collaboration, planning, and detail orientation. Perform administrative tasks like organizing student information and communications.