ananya kacker

* Managed correspondence with the media agency for smooth operations for 10+ promotion events being held all over the country. * Provided support for promotional activities including advertising and public relations, scaled across 11 TV channels under the Zee banner. * Assisted in beta testing with the new digital video platform 'Zee Family', along with planning and execution of the corresponding launch campaign. * Assisted marketing manager with monthly highlight presentations & managed merchandise inventories.

* Repositioning Campaigns: * Assisted front and back end operations for a rebranding & repositioning campaign for Aliva Crackers which resulted in higher brand recall and improved brand health. New Product Launch: * Successfully pitched new business campaign for Honda new product, 360 campaign national launch * Co created new packaging design with the client, which led to a successful launch of 2 new product sku's for Frito Lay's. Strategy: * Leveraged global brand study to revise positioning strategy for Frito Lay’s new line of potato chip & snack products * Utilized research to develop custom insights that were tested in 4 different markets, developing brand extensions Research: * Identified and differentiated multiple consumer target segments and helped prioritize shape and tailor the messaging * Ran focus groups and wrote corresponding reports on findings that guided development of the creative brief and brand positioning. Clients Serviced: Frito Lay, Pepsi Co., Pizza Hut, Cargill, Hero Honda, Glaxo Smith Kline, Sony

* Worked directly with cross functional teams and agencies to develop BTL and Digital programs for Kahlua & Malibu * Successfully launched a rebranding campaign for Kahlua, to make it more hip & relevant to the millennial audience * Monitored all marketing programs, keeping track of key milestones, legal approval, and budgets. * Assisted with brand marketing, social media marketing, and communications projects for Kahlua & Malibu. * Responsible for monthly and quarterly financial & marketing reports for Malibu, Kahlua & Hiram Walker. * Assisted with Brand relaunch of Hiram Walker liquors (including an interactive website, Social Media Strategy, logo & packaging and brand positioning)

* Leadership & Project Management: * Collaborated with a team of 20 master craftsmen and designers * Corresponded with the design, manufacturing and merchandising teams for timely completion of each individual project. * Business Development: * Initiated and conceptualized new retail strategy for extended operations in new markets, including rebranding efforts. * Formulated strategy to scale across industries through research and business contacts including interior designs, architects and hotel chains, which led to 100% achievement of annual financial targets. * Developed new business presentations, including mood boards and models, leading to initial discussions and negotiations with multiple clients. * Product Development: * Created two product lines and undertook sample creation for B2B and B2C channels. * Clients serviced: Marriott Hotels, Dusit International Hotels, Profom, DLF Clubs, Hilton Hotels

Courses: Consumer Behavior Sales&Distribution Management CRM in service industry B2B Markets and CRM Market Research Services Marketing

Courses: Competitive Strategy Marketing Management Media and Campaign Planning Social Media Marketing Brand Management E-commerce & SEO Strategy Finance & Statistics

Courses Including: Organizational Behavior Business Statistics Macro and Micro Economics Human Recourse Management Activities and Societies: Head Creative Team: Illuminaire - Business Management College Festival & Ananya - Cultural college Festival