Ananya Choudhary
Brand Strategist @ Unconventional
About
With an MA in Fashion & Luxury Brand Management, I specialize in brand strategy, marketing, and client engagement. My experience spans luxury retail and market growth, where I craft compelling brand narratives and optimize customer experiences. Passionate about storytelling and strategic insights, I thrive on blending heritage with innovation to drive business success.
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India
Apparel & Fashion
Brand Management, Business Management, Market Research, Client Services, Creative Problem Solving, Soft Skills, Marketing, Computer Literacy, English, Presentations, Working with Minimal Supervision, Customer Service Operations, Customer Service Management, Campaigns, Briefing, Competitive Pricing, Apparel, Stock Replenishment, Shop Floor, Product Launch
Experience
Brand Strategist
Unconventional
Winter Fashion Associate
GUESS?, Inc.
London Area, United Kingdom
Developed dynamic pricing strategies during Black Friday and Christmas, resulting in a 25% revenue boost. Aligned campaigns with seasonal brand positioning to increase foot traffic by 18% Conducted pricing and discount analysis to optimize revenue during high-traffic events, aligning with brand strategies. Implemented data-driven pricing strategies during peak holiday shopping periods, achieving a 15% increase in revenue. Analyzed seasonal performance data to develop actionable insights, improving post-season marketing strategies by 10%.
Sales Associate
FLANNELS
Shirebrook, England, United Kingdom
Exceeded monthly sales targets by 20% through personalised client service, strategic product recommendations, and cross-departmental collaboration, contributing to a 15% revenue boost. Executed loyalty campaigns that improved repeat customer visits by 18%, leveraging CRM insights to personalize engagement. Maintained store standards and implemented luxury visual merchandising strategies, increasing foot traffic by 12% and enhancing in-store brand representation
Volunteer
White Rose
Nottingham, England, United Kingdom
Sales and Procurement Specialist
Mainstreet
Delhi, India
Fashion Advisor
The Collective India
Kolkata, West Bengal, India
Intern
The Collective India
Kolkata, West Bengal, India
Sales And Marketing Intern
Huedee
Greater Kolkata Area
Education
Nottingham Trent University
Fashion Luxury Brand Management
University of Calcutta
Ananya Choudhary's Contact Information
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