ANANTHAKRISHNAN .R

• Responsible for development, implementation of retail sales department strategic priorities and Goals • Directly responsible for overseeing the designated countries overall performance, P&L, Distribution and business operations • Responsible for formulating right distribution model for cosmetics ranges in designated and emerging global markets • Focusing on developing and driving the companies’ key cosmetics brands NAOMI, YVES RYAN, ST. LOUISE, T5, Whitemax & DIANA • Responsible for developing and reviewing marketing plan across global markets • Generate reports as per management requests, timely and accurately to meet company and department requirements, policies and standards • Contributes to the preparation of the annual departmental business, operational plans and capital expenditure budget, in alignment with key corporate goals, to meet departmental business objectives • Analyze cashflow, cost controls and expenses within own section towards optimum utilization of company resources • Conducts financial prudence in all decision and monitor variances between actual competitive and budget; approves operational expenses within the level of authority • KPI setting for the team and driving sustainable growth across business divisions

- Strategizing the Global business for the group - Managing Key Business accounts and stakeholders - Focusing on the establishing a viable business partnership across different regions - Identifying and deploying the right operating strategy in the existing markets with a long-term vision - Formulating feasible business plans for emerging markets - Migrating to a system driven distribution model across the global markets -Promoting the flag ship brand of the group "Naomi" across emerging and new markets

> Leading account management support for the designated Markets >Responsible for Working to develop high impact relationships and embedding account management principles into the processes /practices > Liaise and work with the onshore account team and internal business services group to scope new support requirements, build processes for the execution of tasks, and ensure effective transition of work to the remote GDS Platform >Development and effective management of team >Responsible for project management, quality control, review of deliverables, and for embedding the principles of exceptional client service of being connected, responsive and insightful in our support to the Account Management and stakeholders >Relevant knowledge to the team - liaise with respective EY Knowledge professionals, leverage protentional areas of opportunity, focus on dissemination of business analysis, competitive intelligence and relevant firm thought leadership > Standardized and contemporaneous documentation of all standard processes and checks lists

Responsible for Global Business for Bipha Drug Laboratories . Primary Focus : GCC,AFRICA &EUROPE The key focus areas are Strategizing International Business for Bipha products . Managing Business P&L ,Brands &Markets ,Sales & Distribution ,Global operations. Focused,dynamic & Self motivated Business Manager with 7+ years of International Competence in FMCG,Hospital care Products ,Herbal cosmetics & Herbal supplements Industry with a consistent records of delivering Business results. *Driving marketing strategies across countries for carrying out strong brand positioning . *With key expertise of International sales ,Distribution management able to maximise market reachability . *Undertading the diverse & strong base of consumers for positioning the Brands across the continents. *Growing the business by Margin efficiency ,strong partnership models with large distribution houses retailers across various countries. *Provide Business process ,planning &Analysis support with strong accounting framework to operate revenue and spend environment ,spread across categories and Geographies.

Responsible for GCC &AFRICAN Business

Responsible for the Sales and Marketing in North and East African Countries. Formulating sales Strategy ,Planning and forecasting of Sales. New partner appointment and increasing the Brand Visibility . Responsible for increasing the retail chain of Distribution . Ethical promotion and marketing of Hospital care products. Market research ,competitor analysis and right positioning of Hospital care products like Sutures and Blood Bags and Medical FMCG products. Successful launch of Blood bags & Sutures in Tanzanian & Ugandan Market.

Responsible for the Sales and Marketing in South East Asian Countries. Formulating sales Strategy ,Planning and forecasting of Sales. New partner appointment and increasing the Brand Visibility . Responsible for increasing the retail chain of Distribution . Ethical promotion and marketing of Hospital care products. Market research ,competitor analysis and right positioning of Hospital care products like Sutures and Blood Bags and Medical FMCG products. Successfully Launched HLL Sutures in China . Established channel partners for the sales and Distribution of OTC and medical FMCG products in Singapore ,Vietnam ,Cambodia & Malaysia.

Tender Preparation. Customer Enquiry Handling. Customer Order Handling. Lead Generation. Cross Functional Team Coordinating. ISO internal auditor. Marketing and Branding of Products in Niche segments like Aerospace ,Deference,Medical Industries. Process Implementation. Techno -Commercial Sales Activities. Commercial Documentation including Order Handling,Order Acknowledgement,Contract Review ,Joint Review of Quality System Evaluation with Customers,Manufacturing Feasibility and Risk analysis.

Scope of Contraceptive Products in Africa-"Focus Africa " This project examined the future scope and sales of HLL life care limited contraceptive products in different parts of Africa. This project is done using the the technique of market research and competitor analysis with the data obtained from secondary sources and also from the company. Thus able to find out the market share of the company is below 10 percent .Analysed the datas of 7 countries in Africa.The Projects Enriches me with the follwing skill sets: Market Research. Competitor Analysis. Sales Forcasting. Brand Building. Strategy Formulation.

• Enterprise Models • Analysis, Modeling and Design • Contracts Management • Customer Relationship Management • Project Management • Managerial Values & Business Ethics • International Business law • Business Analytics