Ananta Ramesh
Vice President (New Products and Business Development) @ Abacus Peripherals Pvt. Ltd.
About
Proactive decision maker and accomplished professional with 25+ years of experience in the area of Connected Home products, Telecom (Broadband products & IP based products), Consumer Electronics (Portable multimedia products) and Internet of things (IoT) with global customer handling experience. Skills: - Strategic Marketing Management - Product Lifecycle Management - Strategic Partnership Development - Revenue Generation Strategies - Customer Program Management - Business Expansion Initiatives - Channel Management - Market Research & Analysis - Competitive Analysis - Product Launch Strategies - Pricing Strategy Development - Customer Relationship Management - Agile Methodologies - Pre-Sales Support Summary: - Excels in defining & managing a comprehensive Go-To-Market Strategy & Plan, Marketing Collateral, New Business Model development that includes positioning, launch strategy, public relations, and sales & marketing support. - Strategy Architect with expertise in implementation of strategies; development of short & long- term strategic plans including strategic roadmap to meet annual business plans, promotion & innovation strategies with P&L responsibility across the product lines. - Excellence in driving the execution of all product lifecycle processes for products, including product & market research, competitive analysis, planning, positioning, product roadmap development, requirements development, and product launch. - Successfully oversee international/global clients in Asia, USA, LATAM & Europe regions, & developed strong OEM/ODMs to drive major deployments. - Skilled in managing software & platform-level requirements for diverse technologies. - Strong track record in tracking market trends, developing partner ecosystems, and expanding business opportunities through channel management. - Proficient in utilizing MS office and PLM tools, follow open source activity in Yocto/RDK, OpenWrt, and Smart Gateway Stacks to drive software requirements and ecosystem development, enhancing product competitiveness & customer satisfaction.
India
Bengaluru
Consumer Electronics
Market Research, distributor support, Product Strategy, Requirements Gathering, Technical Support, Design Review, Hardware Bring-up, Forecasting, Comparative Market Analysis, Strategic Partner Relations, New Business Development, Product Launch Planning, Positioning (Marketing), Strategic Partner Relationship Management, Global Product Management, Strategic Partnerships, Marketing Strategy, Customer Experience, Account Management, Integration
Experience

Director of Product Marketing
India
Key Result Areas: Embrace Emerging Tech: Stay updated on 5G, edge computing, and AI. Integrate these technologies into our solutions to maintain competitiveness and drive innovation. Customer-Centric Approach: Map out customer journeys to deeply understand their needs. Customize solutions to address pain points and deliver exceptional value. Strategic Partnerships: Expand and nurture our partner ecosystem. Collaborate with key stakeholders to deliver comprehensive solutions that meet diverse customer requirements and drive mutual growth. Data-Driven Insights: Leverage data analytics to inform strategic decisions. Use customer feedback, market research, and competitive analysis to prioritize features and optimize resource allocation. Cross-Functional Alignment: Foster collaboration among teams including engineering, sales, marketing, and support. Ensure everyone is aligned and working towards common goals to deliver seamless experiences for our customers. Continuous Improvement: Implement agile methodologies and DevOps practices to streamline processes and enhance product quality. Embrace a culture of continuous learning and adaptation to stay ahead in a dynamic market. Thought Leadership: Engage with industry thought leaders and participate in forums and conferences. Share insights, best practices, and innovative ideas to establish ourselves as leaders in the telecom software space.

Marketing Manager
Intel Technologies India Pvt Ltd
Bangalore
Key Result Areas: Product Marketing and Management: Led product marketing and management for Home Gateway/CPE Platform. Developed software requirements and prioritization, driving execution planning. Managed software ecosystem development and supported pre-sale activities. Software Strategy: Identified software trends and provided market directions as Telco software strategy owner. Marketing Collateral Development: Created simple, effective marketing collateral highlighting software USPs. Trained global sales and field staff on product messaging. Demo Preparation: Prepared demos for customers, trade shows, and conferences. Designed software solutions tailored to customer needs and carrier RFPs. Ecosystem Development Coordination: Developed third-party ecosystems for new applications and extensions. Led make vs. buy decisions for third-party stacks. Requirements Management: Managed software requirements and coordinated with Silicon Product Line Managers. Facilitated agile software release planning processes. Competitive Analysis and Positioning: Conducted competitive analysis and defined product positioning strategies. Leveraged silicon advantages to enhance user experiences. Cross-Functional Collaboration Facilitation: Coordinated with stakeholders to ensure successful product launches and revenue generation. Led cross-business unit alignments to integrate IoT into gateway stacks. Agile Process: Led agile processes to facilitate efficient software development and deployment. Ensured alignment of business priorities with agile methodologies.

Marketing Director
Bengaluru, Karnataka, India
Key Result Areas: Innovative Road Map: Lead cutting-edge product development in Home Gateway/CPE Software, integrating home automation. Strategic Partnerships: Expand alliances with third-party partners and chipset vendors to enhance software capabilities and compatibility. Global Market Engagement: Develop tailored strategies to penetrate diverse global markets, aligning software solutions with regional trends. Customer-Centric Approach: Gather feedback, conduct market research, & ensure software offerings meet specific customer needs for maximum ROI. Sales Support: Provide pre-sale support globally, empowering sales teams to effectively communicate software value propositions. Cross-Functional Collaboration: Foster teamwork among engineering, sales, marketing, and support teams to ensure successful product launches and revenue goals. Service Innovation Focus: Drive innovation in service Gateway applications and home automation software strategies, anticipating market demands.

Associate Director - Business Development
Bengaluru, Karnataka, India
Key Result Areas: Market Insight: Identify opportunities in WLAN, IoT, Small Cell, and PLC products. Strategic Execution: Develop plans for securing design wins. Competitive Tracking: Monitor the market for Qualcomm wireless products. Carrier Support: Assist BD team in promoting Qualcomm Atheros products. Technical Presentations: Deliver impactful product presentations.

Regional Business Manager
Hyderabad, Telangana, India
- Marketing support to the front end sales team in Asia Region for Network Media Products such as IP-STB, Tripleplay Gateways and Portable Media entertainment products. - product Marketing/promotion activity - Market research and competitive analysis

Lead Engineer - Application Engineering
Portalplayer India Pvt. Ltd
Hyderabad, Telangana, India
- Clearing technical roadblocks for executing Tier I customer projects and took them to Product Launches by coordinating with the Engineering & Marketing team and customer. - Finalizing Customer requirements - Technical support for developing product prototype including Software integration & manufacturing issues. - Handled customers in Europe and Asia
Ananta Ramesh's Contact Information
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