Anandsankar Karan P

• Develop and execute end-to-end digital marketing strategies aligned with business goals • Lead brand positioning, performance marketing, content marketing, and demand generation • Set KPIs for campaigns and evaluate ROI across platforms (Google, Meta, and LinkedIn) • Collaborate with sales and product teams to align messaging and lead quality • Manage and mentor in-house or freelance marketing teams • Drive growth through GTM strategies, funnel optimization, and customer journey mapping • Build and maintain Python scripts for automating reporting, data cleaning, and lead scoring • Create custom dashboards and analytics pipelines using Pandas, Matplotlib, Seaborn, Plotly, etc. • Automate data pulls from APIs (e.g., Google Ads, Facebook, GA4, LinkedIn) for campaign insights • Design and implement SEO audit tools, scraper bots, or content recommendation engines • Optimize email marketing through behavior-driven automation using Python-based tools • Integrate CRM systems and marketing platforms using Python (HubSpot API, Salesforce integration)

• Plan and execute digital marketing campaigns on LinkedIn targeting various Ad types • Monitor and analyse effectiveness of marketing content through Google Analytics • Develop and manage website content for On page SEO • Do competitor analysis and ensure the marketing strategy is at par • Coordinate and lead team for generating marketing collaterals like blogs, white paper, podcast, and videos • Setting up regular email campaigns on behalf of sales and marketing teams using Zoho email marketing • Working closely with sales team to ensure there are no bottlenecks in terms of generating qualified leads • Doing site audit at regular intervals to ensure the website health is perfect in terms of technical SEO and page speed • Analyzing campaign data and providing key business insights to team leaders and key stakeholders on weekly basis

• Develop and execute digital marketing strategies. • Focus on lead generation efforts. • Collaborate with content management team to ensure that the content is getting adequate visibility and traction. • Research tools, software and platforms that can improve and accelerate marketing efforts. • Take ownership in planning, building, and executing email campaigns. • Oversee website management to ensure optimal user experience. • Leverage marketing automation capabilities to improve organic performance of content. • Streamline marketing workflows, nurture leads, focusing on targeted traffic and conversions. • Incorporate latest digital marketing tools, trends, and best practices in line with the allocated resources and marketing budget. • Use PowerPoint to create compelling presentations that can communicate performance of campaigns, content analytics, and marketing goals when needed.

• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, email marketing and all agency deliverables • Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness • Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards • Doing keyword research and writing content for websites, blogs and articles. Semantic SEO was a part of this process. • Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. • Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click

• Content curation and writing content for the new product developed. • Strategizing marketing activities for the new product launch. • Preparing a blue print and prototypes of the system requirement using Pencil software and Axure. • Worked closely with the IT team to build the technology product for market research. • Defining the UI/ UX of the product. • Managing full service market research projects, from consulting clients on final questionnaire design, project planning, briefing internal team and handling final deliverables. • Vendor management and cost negotiation for the key projects of the company.

• Focus on growing and developing existing clients, together with generating new business. Playing an integral role in business pitches and hold responsibility for the effective on-boarding of existing clients. • Day to day involvement with client projects, including interpretation, development of recommendations. • Handling Global, Online, F2F, CATI & CAPI Surveys and giving project planning to Project management team to take it on line. • Attention to detail and accuracy (oversees the production and delivery of quality outputs at all times • Managing RFQs, preparing proposals and finalising the partners for all our surveys Online Data Collection & Qualitative surveys (In-depth Interviews & Live Online Chats Via Moderators) • Internal communication among different teams to check the status of the work and make sure on the quality. Teams like, Survey programming, Data collection, Open end coding, Data analysis and Reporting and Charting. • Managing an accounts team and project management team for all International projects and training to perform all above said task.

• Handling Online & Offline market research by working closely with Sales team and Project Management team, managing vendors around the world, executing projects on schedule and within budget, directing and performing all aspects: hosting kick-off call, creating project plan, creating project with appropriate tools, closing and invoicing. • Understand the objective of the client to conduct a quantitative & qualitative market research project • Project Planning and Management • Preparation of quote(RFQ) and sending to partners, doing cost negotiation as per client budgets Increase the revenue of my projects by managing efficiently and bringing vendors on board within time and creating sampling plan • Tracking the project details by appropriate tools to ensure whether the project is within the allocated budget • Reviewing project materials – questionnaire, quota design, sampling plan. • Secondary Research, Charting & Report preparation • Mentoring and supervising a team of 6 members and helping them in their daily execution of projects and training them

• Interaction with various clients across North America & Europe and understand their requirement. • Interacting with vendors/ partners to collect cost for various quantitative and qualitative studies across the globe • Writing business proposals

• Interaction with various clients across North America & Europe and meeting their requirement in time. • Understanding of Research Objective of the project & Discussing the same to the team • Understand the basic demographics of Western countries, Europe, Africa & Asia Pacific countries to manage B2B & B2C global surveys. • Outsourcing of Localization, Translation & Data collection to various agencies across the globe • Managing of WAPI, CAPI, and F2F surveys • Handling Kick off Call with Sampling partners and all other agencies by briefing the methodology and the basic requirement of the Research • Ensuring quality of data by doing multiple check of collected data using various techniques • Interacting with vendors to collect cost for various quantitative and qualitative studies across the globe • Writing business proposals

• Identification of market demand • Data Mining • Data Collection through primary research • Report preparation specific to the industry

• In charge of the dealer's network in 9 districts. • I have to book orders and collect payments. • I have to give presentations to builders, engineers and bulk consumers organized by Ultratech. • I have increased the sales of premium paints and also sales in all territories. • Developed business and strategic plans. • Direct interactions with building owners for supplies.