Anand Sankara Narayanan
Chief Marketing Officer @ Finance House
About
CMO | New-age Marketer | Problem Solver | Personal Finance Aficionado | Speaker | Marketer with a Monk’s Mindset Currently serving as the Chief Marketing Officer at Finance House Group, I lead the marketing mandate across one of the UAE’s largest and most diverse financial institutions. My focus is on driving meaningful business impact through strategy-first brand thinking, customer-first execution, and culture-led creativity. What I do: • Shape market positioning that aligns with business growth • Build marketing strategies rooted in human insight and creativity • Create compelling customer narratives across product lines • Drive cross-functional alignment to elevate brand experience at every touchpoint • Connect brand value with business value • Growth catalyst to business units My journey so far: With over 17 years of experience working across categories like banking, consumer goods, luxury, hospitality, and startups, I’ve built brands that resonate in both hearts and markets. From Citibank to Nippon Paint, Park Hyatt to Beverly Hills Polo Club, Jotun Paints and now Finance House, I’ve championed brand-building and marketing at the intersection of customer behavior, storytelling and business outcomes. Recognition & Impact: • Member - Forbes Communications Council • Forbes Editor's Choice • Jury member - MMA SmartiesX Global + North America • Awarded “Outstanding Marketing Leader” – Marketing 2.0 • Featured in Fox Story India’s “Top 100 Influential Personalities – 2024” Beyond work: When I’m not leading marketing at Finance House, I dive into the world of personal finance and investing - a pursuit that keeps my head grounded and my curiosity alive. I am a free thinker and I write about marketing, brands, human behavior and insights on LinkedIn, blending logic with empathy - just like a monk would, if he were in marketing.
United Arab Emirates
Abu Dhabi Emirate
Marketing & Advertising
Strategic Marketing Management, Integrated Marketing, Emerging Trends, Cultural Awareness, Typography, Content Strategy, Luxury Brand Marketing, Branding Research, Branding & Identity Marketing, Business Development, Trend Forecasting, End-to-End Project Management, Program Implementation, Leadership, Market Research, Competitive Analysis, Brand Performance, Brand Strategy , Branding & Identity, Brand Management
Experience

Co-Founder and Brand Strategist
Co-founder and brand strategist | Transforming business to beloved brands globally I am the Co-founder and Brand Strategist at a dynamic brand strategy studio, TMA Global, orchestrating brand potential on a global stage. I thrive on solving business challenges with brand strategy propelled by creativity, driving growth, and refining perception by discovering the purpose and potential of each brand. I craft brand strategies and positioning to reveal the true power of global brands. My compass points towards senior leaders, founders, and entrepreneurs, helping them navigate the intricate world of branding. Together, we tailor strategies that showcase their brand to the world. In my lab, I mix insights with creativity to concoct effective brand strategies. It's like being a brand scientist, experimenting with the perfect formula for success. My role is akin to being a conductor, heading the strategy and ensuring a seamless translation of identity from strategy. It's about orchestrating harmony between vision and execution, creating resonating brand experiences around the world; be it Dubai, London, Scotland, New York, and California, US.

Senior Brand Director
Chennai Area, India
As a seasoned Brand Director, I orchestrated harmony in advertising, marketing communications, and brand strategy for key clients. Spearheaded successful brand launches, positioning each uniquely for maximum impact. Played a pivotal role in shaping strategic directions for clients, fostering strong, lasting relationships. Not only did I drive day-to-day brand activities with finesse, but also explored new business opportunities, laying foundations for sustainable growth. Adeptly managed partner and vendor relationships, ensuring seamless operations. Additionally, had a keen eye on the financial pulse, monitoring P&L for strategic decision-making and sustained profitability.

Project Management Executive
As a Project Coordinator, I orchestrated harmonious interactions of online and digital projects for global clients. This role was a fusion of meticulous planning, precise execution, and effective inter-team coordination. Responsibilities: Liaising with global clinetele, primarily based in the UK and USA, to comprehend and crystallize digital requirements Masterfully crafting project plans and specifications for each assignment, ensuring a clear roadmap for seamless execution Collaborating with multifaceted internal teams, synchronizing efforts to achieve project goals with utmost efficiency Setting and managing tight timelines for deliverables, ensuring the orchestrated completion of milestones Designing functional website wireframes, laying the foundation for engaging and effective digital platforms In this role, I achieved a symphony of success by orchestrating projects that resonated globally, translating visions into digital realities.
Anand Sankara Narayanan's Contact Information
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