Anamika Khosla

Led a content team of 7, owning the content strategy: defining what to post, when, and why across LinkedIn, Instagram, and the company website. Made data-driven decisions through regular performance reporting, using insights to continuously optimize content and improve results. Directed multi-format content production: written posts, graphics, reels, and blog articles. Focused on brand awareness and audience growth. Grew followers and improved engagement rates through strategic planning and SEO-driven content execution

Designed and developed a full entrepreneurship curriculum for Master's students at the university's Startup Incubator, translating complex business concepts into structured, actionable learning experiences. Built course content around core business disciplines including market analysis, value proposition design, go-to-market strategy, and business model development. Equipped the next generation of founders with the strategic thinking and practical frameworks needed to launch and scale ventures. Bridged the gap between academic theory and real-world business application, ensuring content was relevant, engaging, and industry-aligned.

Supported the launch of an AI-powered HR platform through paid social and performance marketing, with a primary focus on Meta Ads Assisted in setting up and managing Meta ad campaigns, including audience targeting, campaign structure, and creative alignment Conducted A/B testing of ad creatives and messaging to improve engagement and conversion rates Monitored and analyzed campaign performance (CTR, CPC, conversions) and shared insights to support optimization decisions Executed growth experiments across paid social and organic channels, contributing to new user sign-ups immediately post-launch

Received government funding via the EXIST Women entrepreneurship program to develop and validate a startup idea from concept to market-ready venture. • Developed end-to-end business model, value proposition, and go-to-market strategy • Built and pitched investor-ready pitch decks; presented to mentors, founders, and stakeholders • Designed and launched the company website, including SEO optimization • Executed performance marketing campaigns (paid ads, analytics, conversion tracking) • Conducted market research, customer discovery, and validation interviews • Led branding, positioning, and early-stage marketing strategy • Actively engaged in startup networking, mentorship sessions, and founder events

Supported cross-functional project coordination, preparing weekly status reports and meeting documentation for client updates using Confluence Tracked tasks, timelines, and deliverables using Jira to ensure project progress and transparency Coordinated stakeholder communication across multiple teams to support smooth execution Collected, organized, and consolidated inputs from different departments using MS Office to support timely project delivery

Created engaging educational content tailored to diverse European and international audiences Strengthened cross-cultural communication and storytelling skills

Pursuing masters in International Business in Germany

Study Abroad/Erasmus