Ana Luz Vargas

Strategic communications management for 55,000 employees and more than 2,000 points of sale nationwide. Supported internal departments and clients to address their communication needs and developed a plan to inform, promote engagement, and foster effective collaboration at Elektra, Banco Azteca, and Presta Prenda.

Design of communication strategies to strengthen organizational culture, engagement, and build employer branding. Implementation of corporate communications through various channels, serving the organization's diverse audiences. Planning and coordinating corporate and recognition events. Promotion and activation of the Diversity and Inclusion Values ​and agenda.

Internal Communications: I led Communications and Culture projects focused on strengthening the company's global and local reputation. I designed Change Management strategies for key initiatives such as Safety, Human Capital, COVID-19, and Top Companies Certification. I managed the area's budget, optimizing resources and building strong partnerships with suppliers and external agencies. Communications Lead for Diversity & Inclusion Commitee Strategies External Communications: Development of company stories for media coverage. Creative content development. Editorial calendar development. Event coordination. Media monitoring and coordination of Public Relations agencies.

Management of Internal Communication processes such as Town Halls, Newsletters, etc. Strategic, Leadership & Employee communication: Draft, Review content and get communication templates designed which are aligned to brand standards. Calendarization of communication activities to engage employees by leveraging internal communication channels. Partner with different Functions to review their respective communication plans to align to the corporate storytelling.and excecute the communications plan.

I provided comprehensive support to the CIO, acting as a liaison, managing daily operations, and assisting with strategic initiatives, including time management, administrative tasks, communications coordination, and budget oversight. She also coordinated events, travel booking, and expense accounts.

Administrative tasks