Analú Fischer

Head of PR & Communications @ DC Set Group

About

- Professional with more than fifteen years of experience in marketing, corporate communications, PR and events. - Solid experience in planning and development of multimedia communication strategies. - Expressive results in leading projects of brand reputation, PR and executive’s image, events and customer relationship actions. - Excellent oral and written communication and team management skills. - Technical knowledge in developing executive presentations, content and material production for the sales area. - Experience in the coordination and integration of agencies and vendors. - Experience in budget planning, management and control. - Wide network in the largest national advertising agencies and press vehicles, as well as in the main associations of the media industry.

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Marketing, Digital Marketing, Digital Media, Marketing Strategy, Marketing Communications, Corporate Communications, Advertising, Online Advertising, Social Media, Media Planning, Social Media Marketing, Journalism, Public Relations, Media Relations, Press Releases, Strategic Communications, Newspapers, Event Management, Content Strategy, B2B

Experience

Head of PR & Communications

DC Set Group

2026-1 - Present · 9 mos

São Paulo, Brasil

Senior Communications Consultant

Self-Employed

2018-10 - Present · 8 yrs

São Paulo e Região, Brasil

Corporate Communications Consultant

ANK Reputation

2021-7 - 2026-1 · 4 yrs 7 mos

São Paulo, São Paulo, Brasil

Marketing Manager

GfK - An NIQ Company

2016-5 - 2017-10 · 1 yr 6 mos

São Paulo Area, Brazil

* Responsible for communication and marketing strategies for the Media Measurement unit in Brazil; * PR and social media management; * Stakeholder relations management (agencies, advertisers and media players) * Coordination of activation and promotion actions in events and fairs sponsored by GfK; * Development and creation of content for executive presentations, sales cases and materials; * Management of vendors and agencies (advertising, PR, social media e events); * Annual budget planning, management and control.

Content and Communications Manager

MCI

2015-9 - 2016-5 · 9 mos

São Paulo Area, Brazil

* Responsible for communication and marketing strategies for Campus Party (technology and internet experience) and ESL (eSports league) in Brazil; * Selection of project activities and content; * Management of relationship with strategic partners; * Negotiation of media plans and management of media barter contracts; * Management of PR and social media content; * Annual budget planning, management and control.

Marketing and Communications Manager

Grupo RBS

2014-5 - 2015-6 · 1 yr 2 mos

São Paulo, São Paulo, Brazil

Responding directly to the general market director Leading a team composed of one coordinator and three analysts * Responsible for all the marketing and communication strategy for the national market (SP, RJ, DF e PR); * Stakeholder relations management and client services; * Negotiation of media plans and management of barter contracts; * Coordination of activation and promotion actions in events and fairs sponsored by Grupo RBS; * Organization of business trips, relationship actions and events focused on C-level executives of the biggest Brazilian companies and advertising agencies; * Development and creation of content for executive presentations, sales cases and materials; * Management of vendors and agencies (advertising, PR, social media e events); * Annual budget planning, management and control.

Marketing and Communications Coordinator

Grupo RBS

2011-3 - 2014-4 · 3 yrs 2 mos

São Paulo, São Paulo, Brazil

Responding directly to the planning and marketing executive manager Leading one analyst * Coordination of marketing and communication plans for the national market (SP, RJ, DF e PR); * Production of events for the external and internal stakeholders; * Development of corporate gifts and materials to support the sales area; * Responsible for the implementation of the relationship plan based on CRM; * Support to the company’s main executives during interviews for national press; * Internal communication management.

Corporate Communications Coordinator

Grupo RBS

2009-7 - 2011-2 · 1 yr 8 mos

Florianópolis, Santa Catarina, Brazil

Responding directly to the planning and marketing director - SC. Leading one analyst and one intern. * Communications area structuring and expansion of the company’s relationship with all their stakeholders; * Responsible for PR and multimedia exposition for all Grupo RBS’ brands and Business Units; * PR support of region’s Vice-President and main executives (composition of articles, speeches and presentations and giving support in corporate events and press interviews); * Internal communication management and events production; * Management of Social Responsibility campaigns for internal and external audiences.

Corporate Communications Analyst

Grupo RBS

2006-7 - 2009-7 · 3 yrs 1 mo

Porto Alegre, Rio Grande do Sul, Brazil

Responding directly to the Corporate Communications Manager. Leading four Interns. * Responsible for PR and multimedia exposition for all Grupo RBS’ brands and Business Units; * PR support of the CEO and main executives (composition of articles, speeches and presentations and giving support in corporate events and press interviews); * Lead all the internal communication tools (intranet e CEO’s letter).