Ana Paula Locatelli

Sr. Manager, Partnership Marketing & Media Network - LATAM @ Disney Experiences

About

+14 experience on Marketing and project management Experience working with Latin America markets Preferred Industries: Entertainment Leadership experience: o Leading diverse synergy groups. o Working with multicultural teams. o Communication skills to work with senior executives. o Demonstrated and inclusive collaborative leadership that embraces diversity Skills / Key Competences: o Strong organizational and project management skills o Executive presence with the ability to influence and drive decisions o Ability to manage and develop cross functional teams, identifying marketing trends o Outstanding verbal and written communication skills o Proven ability to handle multiple demands and competing priorities broaden relationship skills Technical / specific expertise: o Analytics in support of strategy development: Market sizing, customer insights and P&L analysis o Excellent communication o Budget administration o Digital management

Country

Brazil

City

São Paulo

Industry

Entertainment

Skill

Advertising, Social Media, Marketing Strategy, Marketing Communications, Social Media Marketing, Marketing, Digital Marketing, Online Advertising, Microsoft Office, Comunicações de marketing, Estratégias de marketing, Gestão, Marketing digital, Marketing integrado, Marketing social, Mídias sociais, Planejamento de mercado, Publicidade, Publicidade online, Estratégia criativa

Experience

Sr. Manager, Partnership Marketing & Media Network - LATAM

Disney Experiences

2021-4 - Present · 5 yrs 6 mos

São Paulo, Brasil

Franchise Manager, Latam | Disney Animation, Princess & Pixar

The Walt Disney Company

2019-4 - 2021-4 · 2 yrs 1 mo

São Paulo

Accountable for: o Develop Disney Animation, Princess & Pixar in a business perspective; o Develop and deliver recommendations on business growth opportunities; o Support regional team to increase business; o Lead negotiation and develop local partnership marketing program; o Identify, lead and oversee development of 360o marketing efforts; o Best competitors/market and synergy points surrounding local franchise leaders; o Identify white space opportunities ; o Support decision making to achieve budget goals; o Drive efficiency within budget administration.

Marketing Manager

The Walt Disney Company

2016-3 - 2019-4 · 3 yrs 2 mos

Nações Unidas Avenue 12.551

Key Responsibilities: o Manager and develop local marketing strategies to leverage key Franchises (Disney, Pixar, Marvel e Star Wars) and channels content releases (Disney Channel, Disney Junior and Disney XD channels). o Manage digital presence anchored on data segmentation to deliver tailored messages. o Interface with peers and superiors, including a regional director, senior managers, senior executive at ESPN and affiliates.

Account Manager

Leo

2013-10 - 2016-3 · 2 yrs 6 mos

São Paulo, Brasil

Key Responsibilities: o Account management to the company's 3 brands: Disney, Marvel and Lucas Films; o Coordination and implementation of integrated communication strategies (on and off line); o Coordination of structuring, development and implementation of customer social channels o Market and competition analysis, identifying consumer preferences and business opportunities o Customer relationship o Development of new business within the client o Team management and development o Budget control o Financial report to the agency

Account Supervisor

Leo Burnett Tailor Made

2011-2 - 2013-10 · 2 yrs 9 mos

Key Responsibilities: o Account management and operation o Coordination and implementation of integrated communication strategies; o Customer relationship o Development of new business within the client o Market and competition analysis o Team management o Budget control o Providing support for organisational processes

Account Manager

Raí Comunicação e Marketing

2006-8 - 2011-2 · 4 yrs 7 mos

Key Responsibilities: o Coordination and implementation of integrated communication strategies; o Market and competition analysis, identifying consumer preferences and business opportunities; o Team building and encouraging the team development o Monitoring of material production; o Customer relationship: head office and franchisees o Frequent visits to stores throughout Brazil; o Control and financial reports;

Account Supervisor

Rai Comunicação e Marketing

2006-3 - 2006-8 · 6 mos

o Clients: Nokia, IBEP and Companhia Editora Nacional, Casas Fortaleza, Subway System do Brasil, Brasilprev, Alô Bebê and Kyly. o Responsible for: operation and production of materials, direct relationship with the client and implementation of campaigns.