Ana Llovet Camp

- Analyze the market and competitive landscape to influence business strategy - Build and launch products - from initial market validation, positioning & messaging, to go-to-market strategy, launch execution, and launch debrief. - Drive go-to-market planning and execution of new product launches - Define, plan and activate the communications strategy, both for the company and for every new launch, ensuring the maximization of brand and products visibility - Be a strategic partner to the Sales teams, producing effective field enablement materials, including sales demos, training and FAQs among others -Evangelize Bruno Vassari products by highlighting its value both internally and externally

- External Communications: global communication strategy and plan definition, strategy implementation and results measurement in 4 countries (Spain, Brazil, Italy and Mexico). Leading a team of local Comms&PR managers located in each of these countries. - Social Media: strategy definition, supervision of the implementation and measurement. - Content: strategy definition, content generation in coordination with other departments (copy, design, development), content publishing, measurement. - Branding: brand positioning analysis, attributes definition, internal and external implementation and communication of the brand attributes. - Events: corporate events organization and congresses, conferences assistance on behalf of the brand.

- Brand Operations Integration Manager: Ieadership of the global communication plans for the Lindor brand, ensuring for each product launch the attainment of the established goals at a return of investment and brand penetration levels. - Public Relations: external communication and public relations management for five top global hygiene brands (Tampax, Evax, Ausonia, Pampers and Lindor), including the definition of the external brands’ communication strategies, the generation of brands’ content, the selection and training of the key influencers, the management of the brands’ image in case of crisis, the development of different communication materials, the organization of events and the external representation of the brands as their spokeswoman. - Social Media: definition and supervision of the digital communication strategy in social channels for the five brands (Facebook and Twitter).

- Professional Programs Management (Spain and Portugal) and external teams management in both countries: annual campaign planning, training of the external teams and monthly results follow-up, later results valuation and commitment for the continuous processes and results improvement. - Relations, collaborations and communication management with health and childhood Associations and Organizations (Spanish Pediatrics Asoc. and Portuguese Society of Pediatrics, UNICEF, Spanish Asoc. Against Cancer...) - Daily management of relations with advertising agencies, external suppliers, commercial teams, health associations and other collaborators of the area. - Planning, coordination and management of a Sales Program in Portugal: annual sales target planning, management and training of an external team of consultants, message and materials development, coordination with marketing and sales departments, monthly objectives follow-up (quantitative and qualitative) and daily needs monitoring. - Planning, organization and attendance to national congresses (Spain and Portugal)

Customer journeys, disruptive business models, leadership, business planning, social, mobile, data analysis, analytics tools, marketing strategies.