Ana Livia Moncao

Especialista de Branding - Renner @ Lojas Renner S.A.

About

With over 7 years of professional experience, I have navigated a versatile career path, working for renowned companies such as SAP, Grupo RBS (the largest media group in southern Brazil), and currently at Lojas Renner. My generalist profile encompasses various areas, ranging from brand management, communication campaigns, and events to press relations and internal communication. Proactive and organized, I consider one of my greatest strengths the ability to anticipate problems and propose solutions. With excellent interpersonal skills, public speaking proficiency, and the capability to deliver presentations to C-level executives, I stand out for my commitment and strategic vision. Throughout my career, I have led impactful projects, including the launch of Lojas Renner's digital persona, Rennata, the integration of the Renner brand into the gaming universe, the "Tá Online Tá na Renner" campaign to transition offline customers to omni, sponsorship of the Planeta Atlântida festival, and the opening of over 10 Ashua stores, along with a collaboration campaign featuring influencer Jessica Lopes. Currently, at Lojas Renner, I undertake responsibilities such as developing and updating the brandbook for the Ashua brand, guiding studies and analyses to ensure brand health, annual communication planning and calendar management, defining strategies for brand campaigns, strategic direction in communication channels and sales with an OMNI vision, and interdepartmental alignments. I also manage suppliers and the department's budget. With this background, I am ready for challenges and opportunities that require expertise in marketing, communication, and strategic management, solidifying my commitment to drive brands forward.

Country

Brazil

City

Porto Alegre

Industry

Retail

Skill

Estratégia de marca, Branding voltado ao consumidor, Solution Oriented, Press Coverage, Insights de negócios, Briefing, Identificação de oportunidade, Conteúdo de marca, Liderança de equipe, Comunicação digital, Estratégia de marketing, Gestão de fornecedores, Análise de dados nos negócios, Gestao de projetos, Gestão de orçamentos de marketing, Campanhas de marketing, Habilidades de apresentação, Competências interpessoais, Habilidades analíticas, Controle orçamentário

Experience

Especialista de Branding - Renner

Lojas Renner S.A.

2025-11 - Present · 11 mos

Порту-Алегри, RS

• Liderança de projetos de transformação/aceleração estratégicos da marca Renner • Posicionamento e fortalecimento de marca • Gestão de iniciativas com múltiplos stakeholders • Gestão de orçamento e acompanhamento de indicadores

Marketing Specialist

Lojas Renner S.A.

2022-10 - 2025-11 · 3 yrs 2 mos

Porto Alegre, Rio Grande do Sul, Brasil

Responsible for the development and updating of the brand book to guide all channels of the brand (communication and sales channels - physical and digital). Steering studies, analyses, and monitoring (research, customer diagnosis, network monitoring) to ensure a holistic view of brand health, fostering business discussions. In charge of the annual communication planning, based on business strategy and relevant themes for brand positioning. Definition and management of the brand's communication calendar - unfolding from the annual planning and brand/business objectives (sales, margin, category, openings, etc.). Formulation of the communication strategy for brand campaigns. Strategic direction by communication channel and sales channels - ensuring an OMNI vision and consistent message execution throughout the customer journey. Definition of communication strategy in-store - considering seasonal campaigns, product needs, new channels (sales and checkout), and store projects, ensuring consistency in brand communication. Alignment between the Marketing team and other company areas (product, e-commerce, store operations, etc.). Supplier management (agencies and freelancers). Budget management.

Marketing Analyst

Lojas Renner S.A.

2021-3 - 2022-10 · 1 yr 8 mos

Strategic management of the communication plan for the Renner Brasil brand (positioning, language, visual identity). Creation, management, and implementation of the annual campaign and brand activation calendar. 360º campaign management, bringing together communication teams (CRM, social media, online and offline media, press). Agency/supplier management, involving the construction of briefings, planning, and monitoring the execution of campaigns. Analysis of campaign closures, with a focus on results and understanding of the competition. Budget management.

Marketing Analyst (Brand and Communications)

Grupo RBS

2019-3 - 2021-3 · 2 yrs 1 mo

Porto Alegre, Rio Grande do Sul

Brand management for B2B, B2C, and the third sector. Structuring communication plans, 360º brand activations, bringing together and reconciling communication fronts (media, PR, social media, internal audience), and different areas of the company. Agency/supplier and internal creativa hub management (briefings, approvals, planning, and campaign execution). Interface with key leadership (C-level) for internal alignments and approvals. Project management for the Maurício Sirotsky Sobrinho Foundation, the company's social responsibility front. Planning and operation of corporate events. Leading partnership and sponsorship strategy for the Grupo RBS brand. Management of the relationship scale of RBS with clients, agencies, and partner entities. Budget management and performance analysis.

Assistente de Comunicação Institucional

Grupo RBS

2017-7 - 2019-3 · 1 yr 9 mos

Porto Alegre e Região, Brasil

- Desenvolvimento de ações e projetos de comunicação interna que contribuam com o fortalecimento do posicionamento do Grupo RBS. - Produção de conteúdo interno alinhado à essência e à visão de futuro da empresa (newsletter interna, e-mail marketing, comunicados) que mantenha e aumente a relevância da RBS e de suas marcas estratégicas. - Planejamento e operação de eventos corporativos.

Estagiária de Relações com Imprensa

Grupo RBS

2015-11 - 2017-6 · 1 yr 8 mos

Porto Alegre

Divulgação de projetos e ações das marcas do Grupo RBS que reforcem o posicionamento e a estratégia de negócio da empresa. - Produção de releases; - Realização de cross media; - Mensuração de resultados de divulgação; - Atendimento à imprensa.

Internal Communications Intern

SAP

2015-1 - 2015-11 · 11 mos

São Leopoldo - RS

- Produção de conteúdo para os canais internos da empresa (newsletters, alimentação da intranet com as notícias da empresa, murais, TVs); - Apoio na produção de eventos; - Colaboração na divulgação interna dos grupos que promovem a diversidade dentro da empresa.

Estagiária de Assessoria de Imprensa

Assecom - Secretaria de Saúde PMPA

2014-8 - 2014-10 · 3 mos

Porto Alegre

Produção de releases, clipping, atendimento à imprensa e apoio no planejamento e execução das redes sociais da organização.

Estagiária da Assessoria de Comunicação

ABTI - Associação Brasileira de Transportadores Internacionais

2012-7 - 2012-11 · 5 mos

Uruguaiana

Escrever e enviar as newsletters da instituição, diariamente, para os associados, auxiliar na produção da revista mensal “Cenário do Transporte” e atualizar o site da ABTI.