Anakarina Padilla

I am a Industrial Engineer and hold a Master’s in Marketing Direction and Commercial Management, with 19 years of experience in leading CPGs multinational companies, primarily in Marketing and Business Development. I have worked with global and local teams to drive brand growth and consolidation, excelling in strategic vision, execution capacity, and effective leadership. Throughout my career, I have designed and implemented comprehensive strategies covering brand development and positioning, P&L management, communication campaigns, pricing/packaging architecture, and budget management. One of my key achievements has been leading the strategy for Rockstar in Latin America, a project that resulted in the successful launch of the brand in 7 markets, achieving a 10% market share in less than two years and positioning it as the preferred energy drink for hardworking hustlers in the region. Additionally, thanks to strong brand communication work, I have won 6 Effie Awards for the brand, with the latest being a Gold Award recognizing sustained success in the energy category. My approach is based on a deep understanding of the market and consumer needs, which allows me to generate creative solutions that lead to tangible results. Throughout my career, I have demonstrated strong decision-making ability, managed multidisciplinary teams, and fostered collaboration, which has been key to leading complex projects and achieving ambitious goals. I consider myself highly adaptable, results-oriented, and skilled in clear, empathetic communication. These strengths have enabled me to lead high-performance teams in dynamic, high-pressure environments.