Anaisa Brito
Senior Business Development Manager | Government & Agencies @ Globo
About
Experienced Marketing, Communication and Innovation Manager with a 20-year career built in leading global companies such as Buscapé Company, Cabify, Ambev and Globo. Across these environments, I’ve led high-impact digital initiatives, new business strategies and cross-functional projects that required strategic thinking, creativity and strong stakeholder management.Currently at Globo, I work closely with more than 20 government clients and 10+ advertising agencies that serve Federal accounts, acting directly with C-level executives to drive retention, expand strategic partnerships and increase advertising share. By developing digital strategies and integrated media solutions, I grew my portfolio’s digital revenue by more than 1,000%. I achieved 157% of my commercial goal in 2023, ranking #2 among all Globo commercial executives nationwide. In 2024, I also secured more than R$1M in proposals for a new business line, reinforcing my ability to identify opportunities, grow revenue streams and innovate within complex environments.My professional journey spans corporate, digital and startup ecosystems — including founding my own startup. This hybrid background has shaped a sharp business vision, the ability to innovate under pressure and a strong capacity to translate complex challenges into pragmatic solutions.I bring leadership skills, a consultative mindset and a passion for AI tools that enhance decision-making, creativity and operational efficiency. I excel in strategic planning, relationship building, cross-functional collaboration and problem solving — helping teams and partners maximize impact across online and offline channels.Key strengths & keywords: Marketing Strategy, Communication, Government Accounts, Digital Innovation, Strategic Partnerships, New Business Development, AI Tools, Leadership, Project Management, Stakeholder Management, Problem Solving.
Brazil
Brasília
Marketing & Advertising
Communicação estratégica, Government Accounts, Inovação digital, Governo federal, Negociações estratégicas, Negociação, Lançamento de produtos, Estratégia de produtos, Comunicação, Teste A/B, Geração de leads, Compra de mídia programática, Inteligência emocional, Campanhas, Mobile Marketing, Marketing Strategy, Social Media Marketing, Social Media Strategist, Digital Marketing, Digital Strategy
Experience

Marketing Manager at Moda it - Buscapé Company
Buscapé Company
São Paulo e Região, Brasil

Product Owner at Moda it
Buscapé Company
São Paulo e Região, Brasil
Anaisa Brito's Contact Information
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