Ana Guerreiro
Brand & Engament Manager @ INTELCIA
About
Com uma trajetória consolidada em comunicação estratégica, assumo a minha função na Intelcia enquanto Brand & Engagement Manager. Após mais de uma década de experiência em relações públicas e gestão de media relations, tendo sempre como objetivo desenvolver e implementar projetos de comunicação que reforcem o posicionamento estratégico e fomentem o diálogo entre diferentes stakeholders. No meu passado profissional coordenei a comunicação estratégica nacional e internacional, gerindo crises e fortalecendo a voz dos consumidores em questões tão diferentes como saúde, energia, sustentabilidade e mobilidade. A paixão pelo impacto social levou-me a desenvolver mais de 70 parcerias estratégicas, refletindo o meu compromisso com a responsabilidade social e a geração de sinergias que ampliam a relevância dos projetos que lidero.
Portugal
Lisbon
Information Technology & Services
Gestão de marcas, Estratégia de marca, Comunicações externas e internas, media relations, Consultoria de comunicação, Alocação de recursos, Gestão de relacionamentos empresariais, Eventos, Redação, Branding, Public Relations, Marketing Communications, Marketing Strategy, Social Media Marketing, Marketing Management, Real Estate Transactions, Quality Auditing, Quality Management, Relações com a mídia, Estratégia empresarial
Experience

Brand & Engament Manager
Lisboa, Portugal
Define strategies, initiatives, and activities related to company engagement and culture, both internally and externally, as well as identify and develop ways to promote employee involvement and strengthen the Intelcia brand in the market. Communication and Media Relations, Media Trainning, Online positioning. Create a brand & engagement plan, aligned with Intelcia's values between different teams, departments, and geographies, through a single message and strategy. Develop creative and innovative ways to stimulate and empower employees and communities, with which the company engages, with programs and initiatives. Close relationship with corporate Brand & Engagement teams. Work with cross-functional teams to develop and mobilize resources around all engagement activities. Establish standardized procedures, monitor KPIs, and identify areas of opportunity. Conduct and promote cultural, volunteer, involvement, and recognition initiatives that cultivate a positive, open, and innovative culture. Work in partnership with various departments, namely; HR, Internal Communication, Operations, and Marketing.

Sénior Public Affairs & Media Relations at DECO PROTESTE (Euroconsumers Group)
Lisboa e Região, Portugal
Conception, implementation, and dissemination of communication actions; Representation of the organization in public and private, national and international forums; Strategic communication and dossiers with and for internal and external stakeholders; Crisis management; Conception and follow-up of the Spokespersons Policy Spokesperson for consumer issues (sustainability, mobility, retail, energy); Management of communication with external agencies (communication and creativity); Management of national and international strategic communication projects for Euroconsumers Group.

Communication & Marketing Manager
Lisboa
Coordination of the internal office team and all means of business support (team of 4 people with direct report) Internal and external communication Management of relation with external agencies Elaboration and implementation of national and international communication strategies Organization and Management of Partnerships Planning and organization of commercial events and relationship marketing Press office Media Training Crisis Management

Communication and Purchase Coordinator
Lisboa e Região, Portugal
External communication with clients and suppliers Communication management with public and private entities. Responsible for comunication supports Commercial Communication Event Management for suppliers and brands represented Public tenders
Ana Guerreiro's Contact Information
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