Ana Guerreiro

Ana Guerreiro

Brand & Engament Manager @ INTELCIA

About

Com uma trajetória consolidada em comunicação estratégica, assumo a minha função na Intelcia enquanto Brand & Engagement Manager. Após mais de uma década de experiência em relações públicas e gestão de media relations, tendo sempre como objetivo desenvolver e implementar projetos de comunicação que reforcem o posicionamento estratégico e fomentem o diálogo entre diferentes stakeholders. No meu passado profissional coordenei a comunicação estratégica nacional e internacional, gerindo crises e fortalecendo a voz dos consumidores em questões tão diferentes como saúde, energia, sustentabilidade e mobilidade. A paixão pelo impacto social levou-me a desenvolver mais de 70 parcerias estratégicas, refletindo o meu compromisso com a responsabilidade social e a geração de sinergias que ampliam a relevância dos projetos que lidero.

Country

Portugal

City

Lisbon

Industry

Information Technology & Services

Skill

Gestão de marcas, Estratégia de marca, Comunicações externas e internas, media relations, Consultoria de comunicação, Alocação de recursos, Gestão de relacionamentos empresariais, Eventos, Redação, Branding, Public Relations, Marketing Communications, Marketing Strategy, Social Media Marketing, Marketing Management, Real Estate Transactions, Quality Auditing, Quality Management, Relações com a mídia, Estratégia empresarial

Experience

INTELCIA

Brand & Engament Manager

INTELCIA

LinkedIn
2025-3 - Present · 1 yr 7 mos

Lisboa, Portugal

Define strategies, initiatives, and activities related to company engagement and culture, both internally and externally, as well as identify and develop ways to promote employee involvement and strengthen the Intelcia brand in the market. Communication and Media Relations, Media Trainning, Online positioning. Create a brand & engagement plan, aligned with Intelcia's values between different teams, departments, and geographies, through a single message and strategy. Develop creative and innovative ways to stimulate and empower employees and communities, with which the company engages, with programs and initiatives. Close relationship with corporate Brand & Engagement teams. Work with cross-functional teams to develop and mobilize resources around all engagement activities. Establish standardized procedures, monitor KPIs, and identify areas of opportunity. Conduct and promote cultural, volunteer, involvement, and recognition initiatives that cultivate a positive, open, and innovative culture. Work in partnership with various departments, namely; HR, Internal Communication, Operations, and Marketing.

Ordem dos Engenheiros

Coordenadora Ordem dos Engenheiros TV

Ordem dos Engenheiros

LinkedIn
2024-3 - 2025-2 · 1 yr
Ordem dos Engenheiros

Direção de Relações Públicas

Ordem dos Engenheiros

LinkedIn
2023-6 - 2025-2 · 1 yr 9 mos

Lisboa, Portugal

Deco Proteste

Sénior Public Affairs & Media Relations at DECO PROTESTE (Euroconsumers Group)

Deco Proteste

LinkedIn
2015-5 - 2023-5 · 8 yrs 1 mo

Lisboa e Região, Portugal

Conception, implementation, and dissemination of communication actions; Representation of the organization in public and private, national and international forums; Strategic communication and dossiers with and for internal and external stakeholders; Crisis management; Conception and follow-up of the Spokespersons Policy Spokesperson for consumer issues (sustainability, mobility, retail, energy); Management of communication with external agencies (communication and creativity); Management of national and international strategic communication projects for Euroconsumers Group.

Sotheby's International Realty

Communication & Marketing Manager

Sotheby's International Realty

LinkedIn
2010-11 - 2014-12 · 4 yrs 2 mos

Lisboa

Coordination of the internal office team and all means of business support (team of 4 people with direct report) Internal and external communication Management of relation with external agencies Elaboration and implementation of national and international communication strategies Organization and Management of Partnerships Planning and organization of commercial events and relationship marketing Press office Media Training Crisis Management

JMGS

Communication and Purchase Coordinator

JMGS

LinkedIn
2008 - 2010 · 2 yrs

Lisboa e Região, Portugal

External communication with clients and suppliers Communication management with public and private entities. Responsible for comunication supports Commercial Communication Event Management for suppliers and brands represented Public tenders

Education

Universidade Católica Portuguesa

Universidade Católica Portuguesa

LinkedIn
2016 - 2016
Universidade Lusófona - Centro Universitário Lisboa

Universidade Lusófona - Centro Universitário Lisboa

LinkedIn

Comunicação nas Organizações, Relações Públicas, Publicidade e Marketing

2003 - 2007 · 4 yrs

Ana Guerreiro's Contact Information

Email

******@***.com

Phone

(**) *** ****

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