Ana Herrera

Economist with over 5 years of experience leading multi-country commercial operations within corporate and high-growth e-commerce environments. I have led country-level commercial strategies and managed teams of 30+ professionals, driving revenue growth, market expansion, and operational optimization. My leadership has contributed to: • Accelerating revenue growth through structured sales strategies and pipeline management • Improving margins through pricing optimization and cost-control initiatives • Expanding and strengthening market presence across multiple countries • Enhancing alignment between commercial and logistics teams • Building and developing high-performance, results-driven teams I have experience in B2B and B2C sales, hunter roles, Key Account Management, lead generation, and full-funnel pipeline management. I am certified in Negotiation, Neurolinguistic Programming (NLP), Key Account Management, and Time Management. I strongly believe that while strategy and technical expertise are essential, nothing is truly possible without passion, commitment, and the right attitude toward every project.