Ana Clara Macri

Analista de Marketing Pleno @ Afya

About

I’m a content strategist and editor with solid experience leading high-impact projects across blogs, newsletters, apps, and PR-driven initiatives. Passionate about data-driven storytelling and user-focused content, I combine SEO expertise with creativity to deliver relevant and engaging digital experiences. Over the years, I’ve worked across editorial planning, performance analysis, media outreach, and product testing, while managing freelance networks and collaborating with cross-functional teams. I’ve also integrated AI tools into content workflows, always with an eye on innovation and efficiency. Deeply inspired by Brazilian culture and its rich narratives, I bring this perspective into everything I create. I thrive in multicultural environments, where diverse voices shape better content and stronger strategies. I’m naturally curious, collaborative by nature, and always eager to explore new tools, ideas, and markets.

Country

Brazil

City

Rio de Janeiro

Industry

Marketing & Advertising

Skill

Marketing por e-mail, Relações públicas, Newsletters empresariais, Tradução, ChatGPT, JIRA, Google Search Console, Google Ads, Redação, Métricas de SEO, Link Build, Pesquisa de palavras-chave, SEO On-Page, Briefing, Google Analytics, Indexação, Oratória em conferências, Copywriting digital, Escrita criativa, E-commerce SEO

Experience

Analista de Marketing Pleno

Afya

2025-9 - Present · 1 yr 1 mo

Rio de Janeiro, Brasil

Content Marketing Analyst

Winnin

2025-1 - 2025-9 · 9 mos

• Translate and adapt content between English and Portuguese, ensuring clarity, tone, and cultural relevance. • Curate, write, and edit the Winnin News newsletter, as well as execute email marketing campaigns; • Lead the PR strategy in collaboration with a specialized agency, overseeing planning and delivery of initiatives. • Develop high-impact content to support the Sales Team, including pitch decks, case studies, one-pagers, and outreach emails; • Manage the company blog with a strong focus on SEO and organic growth; • Support internal communications across multiple teams and initiatives;

Content Marketing Analyst

Mosaico

2024-1 - 2025-1 · 1 yr 1 mo

Rio de Janeiro, Brasil

• Led content research, creation, and editing for blogs, homepages, landing pages, and mobile apps; • Executed SEO strategies to drive content performance and search visibility; • Developed and maintained editorial planning using tools like SEMrush, Keyword Tool, and Google Trends; • Implemented AI solutions to enhance content production across brand platforms; • Conducted product testing and reviews for article development; • Monitored and analyzed KPIs using Google Data Studio, Google Search Console, and Google Analytics; • Managed a network of freelance writers and content creators; • Tracked trends and innovations in technology, home appliances, décor, home living, beauty, supplements, and fitness