Ana Carolina Santana

𝗥𝗲𝘀𝘂𝗺𝗼: Responsável pela gestão de produtos digitais e projetos Martech para operações de grande escala, conectando tecnologia, marketing e experiência do cliente em toda a América do Sul. 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗶𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝗮𝗱𝗼𝘀 𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝗱𝗮𝗱𝗲𝘀: • Gestão de backlog, roadmap e priorização de iniciativas estratégicas, contribuindo para aumento de eficiência operacional e melhoria na performance digital. • Condução de Discovery e validação de hipóteses para novos produtos e serviços, fortalecendo a estratégia de Martech da marca. • Coordenação entre tecnologia, dados, mídia, CRM e stakeholders, garantindo clareza de objetivos, acompanhamento de KPIs e evolução contínua do produto. • Apoio na tomada de decisões orientadas por dados (Data Driven), priorizando iniciativas de maior impacto no negócio.

Project Management at scale in South America involving the implementation and maintenance of new digital products and E-commerce. • End-to-end project monitoring to gather and support continuous improvement processes based on metrics. • Leading the cultural shift of teams towards agile practices and mindset. • Creating indicators and KPIs to assess processes and operational health. • Facilitating the conduct of ceremonies (Refinement, Planning, Daily, Review, and Retrospective) as well as supporting and managing multidisciplinary teams to unlock impediments and dependencies. Methodologies: Agile (SCRUM and Kanban) and Risk Management. Tools: Power BI, Microsoft Project, MIRO, and JIRA.

Project management focusing on the launch of new content for the brand's website and Offers website. • Responsible for scoping, controls for volume management, and prioritization of deliveries. • Process mapping and optimization of flows in operations. • Coordinate, monitor, and enforce the execution of deliveries and special campaigns. • Preparation of management presentations communicating the results achieved in the project. • Quality management and potential risks in projects. Methodologies: Lean and Waterfall. Tools: Microsoft Project, MIRO, and JIRA.

Project management focused on media performance, Growth, and retail content for seasonal and sustaining campaigns on the brand's website. • Responsible for creating briefings, scope, and schedules. • Interface with all areas for project development and client relationship, organizing demands along with deadline and delivery control. • Monitoring and development of workflows and work processes. • Management and integration between agency and media vehicles (Globo, Verizon, Google, Spotify, and others). • Financial control, organization of forecasts, closings, and monthly preflashes. Methodology: Waterfall Tools: Excel and Monday.

• Define briefings, proposals, scopes, and schedules; • Maintain interface with all departments for project development and client relationship. • Organize demands, deadline and delivery control; monitor workflows and work processes. • Manage financial control, organizing forecasts, closings, monthly preflashes, and media campaigns (Brand and Performance) overseeing all stages from strategy to reporting.