Ana Vasconcelos

- Presentation and sale of the products; - Brand and product activation; - Stock management; - Reception and assistance to the meetings; - Filing daily reports and insights; - Ensure compliance with defined KPI targets; - Training and integration of new colleagues; - Create the best experience between the target and the brand.

|| Marketplace Sprinter & SportZone - Portuguese and Spanish Market || • Spearheaded Customer Care Marketplace operations for Portugal and Spain, overseeing: - Ensure the proper execution of the different stages of an order - Complaint handling - Feedback management - Returns and refunds - Ensuring adherence to consumer and vendor regulations • Held accountable for meeting sellers' Key Performance Indicators (KPIs) by: - Developing, analyzing and proposing improvements to KPIs - Implementing penalties - Suggesting enhancements to help sellers achieve their objectives. • Oversaw web content management, including: - Product catalog review - Modification, translations and optimization for enhanced consumer experience • Conduct market and competitor research: - Consumer behavior and customer care - Identify trends to make data-driven recommendations for website and brand improvements through benchmarking strategies. - Suggestions of optimizations alignment with business objectives. • Analise sales data, identifying top-performing products, and manage stock levels for optimal inventory management. • Analise the impact of Marketplace campaigns on the website, ensuring effective display. • Select products and campaigns for communication across social media, PR, and CRM platforms, fostering brand and sellers' visibility and engagement. Ensured the correct prices, copyrights, and copies.

| Ecommerce Improvement Plan | • Market and Competitors research; • Consumer Behavior and Trend analysis; • Suggestions to improve the website and the brand; • Optimization of the website from the consumer point of view; • Support with the website performance • Support on testing the website’s content updates and functionalities such as: - Correct product and prices updates - Links working properly, - Landing pages set up correctly, - Correct placement of content.

- Presentation and sale of an innovative product in conventional retail channels and off retail channels; - Ensure compliance with defined KPI targets with a focus on conversion; - Customer follow-up; - Training, follow-up and integration of new colleagues; - Training and development of On and Off retail staff: - Partnership prospection and negotiation.