Ana Varga

Ana Varga

Head of Commercial Operations

About

Executive leader with 20+ years of experience driving sales growth, managing company operations, and representing organizations with high-level protocol and professionalism across global markets.

Country

-

City

Croatia

Industry

Glass, Ceramics & Concrete

Skill

Company Representation, Business Planning, Communication & Negotiation, Strategic Leadership & Vision, Stakeholder & Relationship Management, Communication & Negotiation, Commercial Operation, Cross-functional Collaborations, Business Development, Customer Relationship Management (CRM), Sales Management, Team Leadership, Market Planning, Company Direction, Company Development, Inside Sales, Project Coordination, Customer Oriented, Pricing, Problem Solving

Experience

Formator d.o.o

Head of Commercial Operations

Formator d.o.o

2025-5 - Present · 1 yr 5 mos
Formator d.o.o

Chief Executive Officer

Formator d.o.o

2011-2 - 2025-5 · 14 yrs 4 mos

• Partnered with the Owner to define the company’s strategic direction, establishing policies, objectives, and key initiatives to drive sustainable growth and profitability • Developed and executed business plans and strategies to achieve short-, mid-, and long-term goals, ensuring cross-departmental alignment and operational excellence • Oversaw resource allocation across technical, production, and human resources, optimizing performance while maintaining budgetary discipline • Prepared, approved, and monitored budgets, implementing financial controls and reporting to ensure fiscal accountability and informed decision-making • Led high-stakes negotiations with key clients, suppliers, and partners, securing favorable commercial terms and strengthening strategic relationships • Managed and mentored cross-functional teams, aligning sales, production, logistics, and finance to achieve business targets and operational efficiency • Directed the merger sister company Promglas, overseeing team integration, driving business development, and synergy between production and trading business segments • Implemented organizational change initiatives and process improvements, enhancing productivity, efficiency, and customer satisfaction • Represented the company at major business events, conferences, and international negotiations, reinforcing corporate reputation and market influence • Ensured compliance with legal, tax, quality, safety, environmental, and energy regulations, including workplace safety and employee training programs • Performed additional executive responsibilities as required by the Board, managing extraordinary situations and business-critical operations

Formator d.o.o

Head of Purchase & Sales Department

Formator d.o.o

2009-6 - 2011-6 · 2 yrs 1 mo

•Responsible for the overall management of the Purchase and Sales department, supervising daily operations, quotations, and customer relations •Planned and controlled budgets, ensuring alignment with strategic goals and financial targets •Led complex negotiations with key customers and suppliers, driving favorable commercial terms, improving profitability, and strengthening strategic partnerships •Contributed to the strategic vision of the company, supporting growth initiatives and operational efficiency •Enhanced supplier relations and internal communication, strengthening collaboration between commercial, production, and logistics teams •Improved market and product knowledge, supporting informed decision-making on material usage, pricing, and market opportunities •Organized and coordinated business events, conferences, and official meetings, ensuring smooth execution and alignment with company objectives

Lipik Glas

Commercial Manager

Lipik Glas

2008-5 - 2009-6 · 1 yr 2 mos

Lipik, Požega-Slavonia, Croatia

• Responsible for the overall management of the Purchase and Sales department, supervising daily operations, quotations, and customer relations • Planned and controlled budgets, ensuring alignment with strategic goals and financial targets • Reviewed sales operations and profitability, providing actionable insights for performance improvement • Contributed to the strategic vision of the company, supporting growth initiatives and operational efficiency • Enhanced supplier relations and internal communication, strengthening collaboration between commercial, production, and logistics teams • Improved market and product knowledge, supporting informed decision-making on material usage, pricing, and market opportunities

Guardian Industries

Inside Sales Manager

Guardian Industries

2003 - 2008 · 5 yrs

Orosháza, Békés, Hungary

• Leading regional sales planning and forecasting for Central and Southeast Europe (HU, RO, HR, SI, BA, RS) and coordinating sales of selected product groups in Western Europe, Scandinavia and the CZ–SK–PL markets • Managed intercompany dealings and strategic factory capacity planning, including production assortment alignment, inventory optimization, and filling market gaps across different regions • Monitoring market trends, competitive landscape and regional economic developments to identify growth opportunities and potential risks • Analyzing price trends, sales conditions and commercial performance to optimize margins and competitiveness • Preparing analytical reports and market insights to support strategic and operational decision-making • Managing sales and production capacity alignment, including inventory planning and demand coordination • Collaborating cross-functionally with outside sales, production, logistics and finance to ensure operational efficiency and high customer satisfaction • Leading and developing a team of 7 Inside Sales Coordinators responsible for order management and customer communication, ensuring efficient processes and high service standards • Maintained strong relationships with key customers, ensuring smooth collaboration between company entities and high customer satisfaction

Guardian Industries

Inside Sales Coordinator

Guardian Industries

2001 - 2003 · 2 yrs

Orosháza, Békés, Hungary

• Managed key accounts and sales operations across Croatia, Slovenia, Bosnia and Herzegovina, Italy, and the UK, ensuring revenue growth and strong client relationships • Oversaw full order-to-cash process, from order receipt to final payment, ensuring timely delivery and accurate documentation • Collaborated with Marketing Managers to define order quantities, commercial terms, and pricing conditions, optimizing customer satisfaction and sales performance • Monitored and followed up on receivables to maintain healthy cash flow and minimize overdue payments • Handled customer claims and inquiries, resolving issues efficiently while strengthening long-term business relationships • Enhanced customer engagement by providing product information, samples, brochures, and personalized support to boost satisfaction and loyalty

Ana Varga's Contact Information

Email

******@***.com

Phone

(**) *** ****

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