Ana Paula Santamaria Zeizer

SAMY is a global creator marketing company operating in 23 countries, 55+ markets, helping brands accelerate growth through Influencer Marketing, Social Media, Social Commerce, Business Intelligence, and AI-powered insights. As Head of Sales Brazil, I lead the country's commercial strategy, driving revenue growth, market expansion, and strategic partnerships with leading advertisers and agency groups. Key responsibilities and achievements: Lead SAMY's commercial operation in Brazil, overseeing new business, strategic accounts, forecasting, and sales performance. Scaling Creator Economy. Develop integrated commercial strategies combining Influencer Marketing, Social, Social Commerce, Business Intelligence, and Social Intelligence solutions. Build and strengthen executive relationships with CMOs, marketing leaders, and major agency groups. Work closely with global teams to identify cross-market opportunities and deliver integrated solutions for regional and global clients. Drive pipeline development, commercial governance, and revenue predictability while ensuring healthy profitability. Expanded strategic partnerships by identifying opportunities beyond the initial client scope, increasing account value through cross-selling and multi-service solutions. Represent SAMY at industry events, executive presentations, and commercial negotiations, strengthening the company's positioning in the Brazilian market.

Adlook, part of the RTB House Group, is a global privacy-first DSP delivering outcome-based media solutions for brands in a cookieless environment. As the first commercial leader in Brazil, I built and scaled the local operation from the ground up, leading go-to-market strategy, sales, strategic partnerships, and market expansion. Key achievements Built Adlook Brazil into a multi-million-dollar business within three years. Scaled cookieless advertising. Delivered +94% YoY revenue growth, accelerating the company's expansion in one of the world's largest advertising markets. Launched Adlook Outcomes DSP in Brazil, introducing guaranteed performance and cookieless advertising solutions to leading brands and agencies. Secured strategic partnerships with the country's largest agency groups and global advertisers. Developed high-impact client case studies that strengthened Adlook's market positioning and accelerated commercial adoption. Positioned Adlook as a leading privacy-first AdTech company through market education, executive presentations, and thought leadership. Worked with leading advertisers including Samsung, Stellantis, AB InBev, PepsiCo, Danone, Mercedes-Benz, BMW, Mastercard, Nissan, BRF, and General Motors, among others.

Kwai is one of the world's leading short-form video platforms, helping brands drive awareness and performance through creator-led content and innovative advertising solutions. As one of the first commercial leaders in Brazil, I played a key role in launching Kwai Ads in the country, building strategic partnerships and accelerating advertiser adoption across key industry verticals. Helped build Kwai Ads in Brazil during its market-entry phase. Key achievements Played a key role in launching Kwai's commercial operation in Brazil, helping establish the platform as a new media channel for advertisers. Helped build Social Commerce. Led the Retail, Entertainment and Education verticals, developing partnerships with leading brands including Magazine Luiza, Mercado Livre, Americanas, Globoplay, Estacio de Sá, YDUQS, OLX among others. Drove the onboarding of Brazil's largest retailers, accelerating platform adoption and campaign execution. Launched Kwai's first Live Commerce activation in Brazil, contributing to the platform's Social Commerce strategy. Worked closely with product and Chinese global teams to translate local market needs into scalable commercial solutions, supporting advertiser growth and platform adoption.

Intera Mídia was a venture-backed AI and AdTech company pioneering Dynamic Product Placement through Computer Vision, Machine Learning, and Programmatic Advertising, the platform enabled brands to seamlessly integrate advertising into existing video content, creating new revenue streams for broadcasters, streaming platforms, and content owners. As Managing Director, I led the company's overall strategy, commercial growth, business development, and market expansion. Key achievements Led the company's commercial strategy, operations, and go-to-market execution, overseeing Sales, Business Development, Operations, and Technology. Scaled AI-powered Dynamic Product Placement. Secured Grupo Globo as Intera Mídia's flagship strategic partner, driving the adoption of AI-powered Dynamic Product Placement and creating a new premium advertising model for broadcasters. Positioned Intera Mídia as one of the pioneers of Dynamic Product Placement and AI-driven advertising solutions in the Brazilian market. Worked closely with investors, technology teams, broadcasters, and advertisers to scale the business and expand commercial opportunities. Helped introduce innovative AI, Computer Vision, and Programmatic technologies to the local advertising ecosystem, creating new monetization models for premium video content.

Mirriad is a global AI-powered AdTech company specializing in Dynamic Product Placement and In-Content Advertising. Leveraging Artificial Intelligence, Computer Vision, and contextual technology, Mirriad enables brands to seamlessly integrate products into premium TV, streaming, film, and digital content, creating new monetization opportunities without disrupting the viewer experience. As General Manager, I led Mirriad's market entry and commercial expansion in Brazil, building the operation from the ground up and establishing the company as a leading innovator in AI-powered advertising. Key achievements Built and scaled Mirriad's Brazilian operation from the ground up, leading go-to-market strategy and commercial expansion. Established strategic partnerships with Brazil's leading broadcasters, agencies, advertisers, and content owners. Pioneered the introduction of AI-powered Dynamic Product Placement in Brazil, helping establish a new premium advertising category. Led Sales, Marketing, Operations, and Product teams, driving business growth and operational excellence. Worked closely with global leadership across the UK, US, Europe, and India, aligning regional execution with international strategy. Built one of Mirriad's highest-performing global markets, positioning Brazil as a benchmark for revenue generation, strategic partnerships, and blue-chip client portfolio.

Big data company providing a range of data intelligence solutions, including DMP (Data Management Platform), Audience Center, Geomarketing, and more. Oversaw accounts in the Retail, CPG, and Telco industries.