Ana Paula B.

Reporting to the Partner Shareholders. Highlights: • Hired with the challenge of implementing and structuring an HR area. • Redesign of the entire integration process involving all areas, starting with the people attraction process (employer brand), storytelling creation for the brand, profile opening on LinkedIn, building a talent bank and conducting interviews. • Visits to stores and conversations with managers and leaders, and mapping the main s necessities, focused on projects now between HR actions and initiatives that motivate the team toward results. • Strategic Planning: previous alignment and indicator studies, using the BSC model in implementation, considering market data, processes and culture as the main pillars.

• Responsible for Talent Management (Acquisition and Retention), Talent Matrix (9Box), Human Development (Onboarding, Offboarding, Hunting for all levels including executives), Recruitment and Selection, Admission and Dismissal Interviews. • Support for managers in the various company areas, assessing potential in promotion or area change processes, career and succession planning. • Implementation of 180º evaluation and Individual Development Plan. • Elaboration of Training and Leadership Development Programs, training in commercial and technical areas. • Creation and implementation of the “Future Leader” Project to qualify backups. • Development of projects such as “Lapidating Talents” oriented toward interns, outsourced or shared employees. • Conducting the Organizational Climate Poll. • Winner of the Great Place to Work (GPTW) award for 6 consecutive years. • HR analyst and coordinator management and qualification. • Deployment of HR policies and practices that promote employee diversity, inclusion and welfare. • HR data, metrics and KPI deployment via Shankya ERP identifying trends, challenges and opportunities, and providing insights for making strategic decisions. • HR Budget Management, ensuring resource optimization and return on investment. • Conducting union negotiation processes, seeking a better alternative for the company and employees. • Profit Sharing reformulation and implementation with union approval. Highlights: • Coordination of the People Committee, a project oriented toward facing HR area challenges in conjunction with the franchise network; involving mentoring, Manual creation and the leadership Committee. • Compliance and Corporate Governance elaboration, communication and implementation. • Spearheading performance management, competency development and succession planning to ensure talent continuity and growth in the company, as a result forming 20 new leaders. • Delivery of ERP Meta Data rollout for Shankya.

• Recruitment of employees based on competencies. Application of psychological and practical tests. • Evaluation of potential for promotion and area/role change processes through interviews, profile analysis, and testing. • Internal recruitment process through posting on bulletin boards, interviews with HR and the requesting department, and practical tests. • Organization and development of the integration of new employees on their first day of work, starting with contact with relevant departments and monitoring the new employee to ensure a good adaptation to the company. • Contribution to the implementation of Training and Development programs to improve employees' professional performance. • Organization and planning of the Annual Sales and Promotion Convention with the support of the Administration departments. • Monitoring the headcount of the external commercial area to control hiring and personnel replacement processes, aiming to meet the budgeted numbers for the current year. • Managing outsourcing and temporary labor contracts for hiring Sales Promoters, Stock Replenishers, and Cooperated Promoters to meet the commercial area's demands, as well as controlling payments and documents to ensure compliance with labor laws. • Contribution to the training and development of interns by organizing monthly meetings. • Organization of events to engage employees and diverse Endomarketing actions.

• Consolidated commercial area experience with professional activity covering Marketing, Trade Marketing and Market Intelligence areas. I have solid knowhow of the entire product development process, licensing characters, trade-fair and event budgets, market analysis utilizing tools such as Nielsen and Mintel, as well as brand and patent management among other relevant aspects.

• Rotinas de contas a pagar e contas a receber, conciliação bancária, fluxo de caixa.

Cursos e Palestras: Desenvolvimento de Analista de Recrutamento e seleção Ministrado pela Escola Integração|Jogos de Negócios - Ministrado pelo Grupo Azevedo Ramirez (GAR) : Roda Gigante Caravelas Transilvânia| Palestra: Por que a economia deve melhorar e surpreender positivamente nos próximos anos. Ricardo Amorim|Curso Geral de Propriedade Intelectual à Distância – DL 101P BR. Ministrado pela Academia do INPI Particpação no Workshop E-social com Zenaide Carvalho em Dezembro/18.