Ana Pastor Currás

Ana Pastor Currás

Director comercial @ Valencia & Go

About

Tourism & commercial professional based in Valencia, B.A. in Tourism (University of Valencia). I’ve lived in Riga, Chile and Vietnam, and I’ve travelled to 20+ countries—experiences that shaped my global mindset and made me genuinely comfortable connecting with people from different cultures.​My path started in hands-on operations, managing tourist apartments in Valencia, and later in the Port of Valencia (Grimaldi/Trasmed), where I learned fast in a high-pressure, highly coordinated environment. From there, I moved into digital marketing and e-commerce for tourism experiences, working closely with different departments and ultimately stepping into a commercial leadership role—because what I enjoy most is the client side: building trust, understanding needs, negotiating, and turning relationships into sustainable growth.​I’m sociable, proactive and confident, with a strong “get-things-done” mindset: independent when needed, but I love working in a team and making projects move forward. Outside of work, I’m always involved in cultural projects—music, arts, events—and I’m happiest discovering new places (I genuinely love driving) ***Tools:Asana | Trello | Figma | MS Office | HelpScout | Adobe Suite (Photoshop, Premiere, Illustrator) | Turitop | Donicus | API integrations | Google Analytics | Google Ads | Meta AdsInterests:Digital marketing, e-commerce, commercial strategy, B2B sales, pricing strategy, digital analytics (KPIs & conversion), customer experience (CX), tourism innovation (Travel Tech), applied artificial intelligence, sustainability & best practices, culture, music & events.Soft skills: Assertive, empathic, active listener, leader, team player, sociable, adaptable, creative, organised, growth mindset, resolute, critical spirit. Keywords: account management, key account management, B2B sales, business development, partnerships, commercial strategy, negotiation, portfolio management, relationship management, customer experience (CX), e-commerce, distribution channels, performance marketing, digital analytics, KPI tracking, pricing strategy, revenue strategy, CRM, project management, events & trade fairs.

Country

Spain

City

Valencian Community

Industry

Leisure, Travel & Tourism

Skill

Marketing digital, Gestión de relaciones con clientes (CRM), Autodidacta, Marketing Digital de Música, Gestión de eventos, Creatividad, Coordinación de programas, Gestión eficiente del tiempo, Atención al cliente, Resolución de problemas, Gestión de reservas, Manejo de la presión, Comunicación, booking.com, airbnb, Gestión de cuentas, Comercio electrónico, Comunicaciones internas y externas, Negociación, Gestión Avanzada de Relaciones con Clientes

Experience

Valencia & Go

Director comercial

Valencia & Go

LinkedIn
2022-3 - Present · 4 yrs 7 mos

Valencia/València

Commercial Director: Manage and grow a 40+ account portfolio across accommodation, restaurants, venues, OTAs, and travel agencies through on-site visits and remote touchpoints. Lead commercial collaborations and strategic alliances; negotiate visibility and growth initiatives with global OTAs (e.g., GetYourGuide, Viator, Civitatis, Hotelbeds, Tiqets, Klook). Analyze performance data (conversion, channel/OTA performance, pricing, reviews, seasonality) and translate insights into clear action plans. Manage reservation and distribution tools and partner integrations; oversee website and digital channels. Represent the company at key industry events and trade fairs (e.g., FITUR; WTM London) and coordinate field sales actions. Oversee marketing strategy and product quality, including experience validation and content standards to protect customer experience and conversion. Marketing Director: Lead the full digital strategy across organic and paid channels; manage website content, copywriting, and creative production (photo/video editing and ad creatives). Plan and execute paid campaigns; optimize performance and audience growth across digital channels. Build and grow an engaged community and develop business alliances to drive visibility and demand. Create and deliver marketing assets, including outdoor/print-ready advertising materials, aligned with brand and commercial goals. Team Leader: Lead and coordinate the reservations team; oversee day-to-day execution across budgets, reservations, customer service, and the event calendar. Deliver team enablement through workshops, playbooks, and training materials to improve consistency and performance. ​ Manage task prioritization and quality control; ensure smooth operations within the booking/reservation system (Turitop).

Radio Malva

Community Manager & Producer

Radio Malva

2020-10 - Present · 6 yrs

Valencia/València

Carry out RRSS of a radioshow called ''Panorama Cultureta'' where we take emergent artists to promote their new releases. Instagram, Facebook, Ivoox, Radiomalva webpage, Youtube, Spotify. Create a streaming show in Twitch. Increase followers, make notices, connect with the community, contact new artists, promote artists. Edit photos to create promotions for the artists and videos with interviews and performances. Record the program, attend to the guests, monitor the different recordings on the different social networks, manage the live show and give support. Organise cultural events in bars mixing different styles making culture accessible for everyone. * Boost creativity * Divulge culture * Connect artists * Organise cultural events

Grimaldi Group

Handling Trasmed València

Grimaldi Group

LinkedIn
2019-6 - 2022-6 · 3 yrs 1 mo

Valencia/València

Prepare and control bookings. Coordination with cargo and operations department to start-up the boardings of the different ships. Sell and customer support. * Multitask * Work under pressure * Andsoft *SAP

Ahorra Feliz

Project Manager

Ahorra Feliz

2020-11 - 2021-4 · 6 mos

Managing deadlines, tasks, KPI's. Improve the product, strategic team meetings. Help in launching. Create contents. Copywriting. Edition photos & videos. Social Media. Creation of a community in IG of 600 followers in 3 months. * Digital Marketing * Scrum methodology * Launching digital products

Holidays Valencia

Tourist Apartments Manager

Holidays Valencia

2018-1 - 2018-12 · 1 yr

Comunidad Valenciana / Comunitat Valenciana, España

I started my first tourism experience as a Tourist Apartments Manager. I loved it. We had more than 30 apartments spread throughout Valencia. Supported rate and availability updates on Booking.com in coordination with management; handled reservations, guest communications and channel operations Managed relationships with property owners, cleaners and service providers; delivered guest experience and resolved issues to protect reviews and repeat business * Tourist explanations and guides * Communication & Languages * Customer support & Bookings * Marketing

particularagency

Event Hostess

particularagency

2017 - 2017

Valencia, España

Check-in / Check-out, Control security, Inform, Help, Translator. Transfer Hotel-Event Manage event rooms

MERIDIANA TALENT FOR EVENTS

Event Hostess

MERIDIANA TALENT FOR EVENTS

2017 - 2017

Valencia, España

Receive, inform guests Control and Manage event rooms Check-in / Check-out and information Hotel Melià South Valencia Transfers Hotel-Event

Education

Escuela Nómada Digital

Escuela Nómada Digital

LinkedIn

Emprendimiento/Estudios sobre emprendimiento

2020 - 2021 · 1 yr
University of Valencia

University of Valencia

LinkedIn
2014 - 2018 · 4 yrs
University of Latvia Faculty of Economics and Social Sciences

University of Latvia Faculty of Economics and Social Sciences

LinkedIn

Ana Pastor Currás's Contact Information

Email

******@***.com

Phone

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