Ana Pastor Currás
Director comercial @ Valencia & Go
About
Tourism & commercial professional based in Valencia, B.A. in Tourism (University of Valencia). I’ve lived in Riga, Chile and Vietnam, and I’ve travelled to 20+ countries—experiences that shaped my global mindset and made me genuinely comfortable connecting with people from different cultures.My path started in hands-on operations, managing tourist apartments in Valencia, and later in the Port of Valencia (Grimaldi/Trasmed), where I learned fast in a high-pressure, highly coordinated environment. From there, I moved into digital marketing and e-commerce for tourism experiences, working closely with different departments and ultimately stepping into a commercial leadership role—because what I enjoy most is the client side: building trust, understanding needs, negotiating, and turning relationships into sustainable growth.I’m sociable, proactive and confident, with a strong “get-things-done” mindset: independent when needed, but I love working in a team and making projects move forward. Outside of work, I’m always involved in cultural projects—music, arts, events—and I’m happiest discovering new places (I genuinely love driving) ***Tools:Asana | Trello | Figma | MS Office | HelpScout | Adobe Suite (Photoshop, Premiere, Illustrator) | Turitop | Donicus | API integrations | Google Analytics | Google Ads | Meta AdsInterests:Digital marketing, e-commerce, commercial strategy, B2B sales, pricing strategy, digital analytics (KPIs & conversion), customer experience (CX), tourism innovation (Travel Tech), applied artificial intelligence, sustainability & best practices, culture, music & events.Soft skills: Assertive, empathic, active listener, leader, team player, sociable, adaptable, creative, organised, growth mindset, resolute, critical spirit. Keywords: account management, key account management, B2B sales, business development, partnerships, commercial strategy, negotiation, portfolio management, relationship management, customer experience (CX), e-commerce, distribution channels, performance marketing, digital analytics, KPI tracking, pricing strategy, revenue strategy, CRM, project management, events & trade fairs.
Spain
Valencian Community
Leisure, Travel & Tourism
Marketing digital, Gestión de relaciones con clientes (CRM), Autodidacta, Marketing Digital de Música, Gestión de eventos, Creatividad, Coordinación de programas, Gestión eficiente del tiempo, Atención al cliente, Resolución de problemas, Gestión de reservas, Manejo de la presión, Comunicación, booking.com, airbnb, Gestión de cuentas, Comercio electrónico, Comunicaciones internas y externas, Negociación, Gestión Avanzada de Relaciones con Clientes
Experience

Director comercial
Valencia/València
Commercial Director: Manage and grow a 40+ account portfolio across accommodation, restaurants, venues, OTAs, and travel agencies through on-site visits and remote touchpoints. Lead commercial collaborations and strategic alliances; negotiate visibility and growth initiatives with global OTAs (e.g., GetYourGuide, Viator, Civitatis, Hotelbeds, Tiqets, Klook). Analyze performance data (conversion, channel/OTA performance, pricing, reviews, seasonality) and translate insights into clear action plans. Manage reservation and distribution tools and partner integrations; oversee website and digital channels. Represent the company at key industry events and trade fairs (e.g., FITUR; WTM London) and coordinate field sales actions. Oversee marketing strategy and product quality, including experience validation and content standards to protect customer experience and conversion. Marketing Director: Lead the full digital strategy across organic and paid channels; manage website content, copywriting, and creative production (photo/video editing and ad creatives). Plan and execute paid campaigns; optimize performance and audience growth across digital channels. Build and grow an engaged community and develop business alliances to drive visibility and demand. Create and deliver marketing assets, including outdoor/print-ready advertising materials, aligned with brand and commercial goals. Team Leader: Lead and coordinate the reservations team; oversee day-to-day execution across budgets, reservations, customer service, and the event calendar. Deliver team enablement through workshops, playbooks, and training materials to improve consistency and performance. Manage task prioritization and quality control; ensure smooth operations within the booking/reservation system (Turitop).

Community Manager & Producer
Radio Malva
Valencia/València
Carry out RRSS of a radioshow called ''Panorama Cultureta'' where we take emergent artists to promote their new releases. Instagram, Facebook, Ivoox, Radiomalva webpage, Youtube, Spotify. Create a streaming show in Twitch. Increase followers, make notices, connect with the community, contact new artists, promote artists. Edit photos to create promotions for the artists and videos with interviews and performances. Record the program, attend to the guests, monitor the different recordings on the different social networks, manage the live show and give support. Organise cultural events in bars mixing different styles making culture accessible for everyone. * Boost creativity * Divulge culture * Connect artists * Organise cultural events

Project Manager
Ahorra Feliz
Managing deadlines, tasks, KPI's. Improve the product, strategic team meetings. Help in launching. Create contents. Copywriting. Edition photos & videos. Social Media. Creation of a community in IG of 600 followers in 3 months. * Digital Marketing * Scrum methodology * Launching digital products

Tourist Apartments Manager
Holidays Valencia
Comunidad Valenciana / Comunitat Valenciana, España
I started my first tourism experience as a Tourist Apartments Manager. I loved it. We had more than 30 apartments spread throughout Valencia. Supported rate and availability updates on Booking.com in coordination with management; handled reservations, guest communications and channel operations Managed relationships with property owners, cleaners and service providers; delivered guest experience and resolved issues to protect reviews and repeat business * Tourist explanations and guides * Communication & Languages * Customer support & Bookings * Marketing

Event Hostess
particularagency
Valencia, España
Check-in / Check-out, Control security, Inform, Help, Translator. Transfer Hotel-Event Manage event rooms

Event Hostess
MERIDIANA TALENT FOR EVENTS
Valencia, España
Receive, inform guests Control and Manage event rooms Check-in / Check-out and information Hotel Melià South Valencia Transfers Hotel-Event
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