Ana Oliveira

Team leader of 13 people (IMC, Channel Strategy - Offline and Online/GTM, Visual Merchandising, Samsung Experience Stores, Samsung Spaces (Shop in Shop), Training and Field Force). Responsible for building Marketing and Retail Strategy for Mobile Division; ATL Strategy (TV, OOH and Digital); E-Retailer Strategy - Online strategy alignment for retailers websites, Cross CRM with customers, SEO and SEM strategy alignment; Marketing Budget definition and supervision; Online Planograms design and merchandising guidelines definition; Responsible for Samsung Experience Stores (6 stores in Portugal), SES Expansion plan development and negotiation with Shopping Centers; Responsible for all activation activities in all sales channels (B2C/B2B/B2B2C/Pure Players - Open Market/Operators) both offline and online, and events (internal and external), Field Force team management (team of 50 promoters and 7 merchandisers), Field Force KPI definition and weekly tracking, and management of Training Team for Mobile Division (2 Master Trainers).

Team leader of 8 people (Channel Strategy, GTM, Visual Merchandising, Samsung Experience Stores, Spaces (Shop in Shop), Digital Channel (e-retailers), Training and Field Force). Responsible for the Retail Plans for IM Division; Retail Budget definition and Marketing budget supervision; Planograms design and merchandising guidelines definition; Development of promotional activities and point of sale materials/POS furniture; Responsible for Samsung Experience Stores (6 stores in Portugal), SES Expansion plan development; Responsible for all activation activities in all sales channels (B2C/B2B), offline and online, and events (internal and external), Field Force team management (team of 70 promoters and merchandisers), Field Force KPI definition and weekly tracking.

Take charge of IM product's portfolio strategy by managing line-up, products, prices, profit&loss from the product's launch to discontinuation and maximize revenue and minimize stocks of unusable products; expand the product's market coverage by setting up a product line-up operation plan; maximize sales and minimize loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product. Also responsible to design ATL communication strategy. Team leader of 5 people. Assess and evaluate performance and competency of five department members (3 Product Managers and 2 Communications Managers - ATL and BTL) and manage their T&A. Key Tasks: 1. [Line-up management] Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. 2. [Launch management] Perform the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department. 3. [Pricing operation] Participate in devising the pricing operation strategy of each segment and model. 4. [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.

Guiding, advising, and supporting mentees in their professional development and career progression. With over 20 years on the corporate ladder in multiple industries and companies, I am happy to share stories, expertise, and tactics to support my mentees' plan, prepare, and take the next professional career step. This can be a simple desire for a promotion, a change in company, or even a change in industry. I firmly believe good things happen to those who act on their dreams. If you care about your next career move, DM me the word "MENTOR," and let's chat. If I can, I'm happy to guide and support you in achieving it.

Team leader of 4 people (SMS Executive, CRM/BI Analyst and Sales Analyst), reporting directly to the Market Manager and part of the Portuguese Management Team; Responsible for the Trade Marketing Plans for all ITG brands in Portugal (domestic and travel retail markets); Trade Marketing Budget definition; Planograms design and merchandising guidelines definition; Development of promotional activities and point of sale materials/POS furniture; Responsible for all activation activities of ITG brands in all sales channels and events (internal and external events, cycle meetings and clients events), Field Force objectives definition together with Unit Managers team, Weekly tracking of achievement rate of IMPIS by the field force (20 promoters). Brands: All ITG brands in Portugal (Domestic and Travel Retail market) - John Player Special, West, Davidoff, Lambert & Butler, Richmond, Regal, Embassy, Golden Virginia and tobacco accessories.

Responsible for all the Puig Brands in Portugal (Premium, Prestige and Beauty) - Carolina Herrera, Paco Rabanne, Prada, Valentino, Nina Ricci, Shakira, Antonio Banderas and other Beauty brands. Main Responsabilities: - Design and control of strategic marketing plan of Puig Brands in Portugal; - Lead accurate marketing planning and investments; - Responsible for the P&L of all the brands and to ensure the bottom line; - Marketing Budget Control - Pricing strategy.

Main Responsabilities: Design and implementation of strategic marketing plan of Prestige Brands; - Responsible for the P&L of Prestige brands and to ensure the bottom line; - Marketing Budget Control; - Definition and implementation of promotional activities; - Pricing strategy; - Coordination of activities impacting different departments of the company (launches and promotional activities) and with PUIG international marketing teams (Spain – Barcelona and France – Paris). Brands: Carolina Herrera, Paco Rabanne, Prada, Valentino and Nina Ricci.

Main Responsibilities: - Develop the Marketing Plan and define the allocation of the Investments Budget; - Supervise the implementation of the marketing plan with the Sales team; - Analyze the possible deviations to the sales plan and to come up with alternative actions; - Briefings to the Media Agency; - Responsible for the stocks control and its impact over the working capital of the company - Responsible for the P&L of each brand. Brands: All the PUIG Brands in the FMCG market - Antonio Banderas, Shakira, Don Algodon, Massimo Dutti, Pull & Bear, Springfield, Kinesia, Agua Brava, Mango, Agatha Ruiz de la Prada and Adolfo Dominguez.

Main Responsibilities: - Marketing Plan for the brands and promotional plan, TV and Christmas campaigns; - Brands Budget Control; Responsible for the launches (Contacts with Media Agencies and POS actions/materials); - Monthly Reports to the Distributed Brands; - Nielsen Data Analysis - Coordination with PUIG (Spain – Barcelona) and Conter (Italy - Milan). Brands: Antonio Banderas, Massimo Dutti, Denim, Tresemmé, Pull & Bear, Springfield, others.

Main responsibilities: - Support and control the implementation of the Brand Ambassadors Project (national project) – Brands: Malibu, Stolichnaya and Moskovskaya; - Trade Marketing Budget Control; - Promotions and Merchandising development – contact with media agencies; control POS actions for the Hipers, Supers, Wholesalers and Cash’s channels; - Assistance to the night On-Trade Channel - Responsible for the Christmas Catalog (folder with Christmas Packs and promotions).

EMMS is the only Executive Master in Marketing & Sales offered by two of the most prestigious European business schools: SDA Bocconi in Italy and ESADE in Spain. With the deeper knowledge of the marketing and sales fields you will gain from EMMS, you will boost your skills and self confidence and grow fast both as a person and a professional.