Ana Muñoz de Frutos

Ana Muñoz de Frutos

Editor-in-chief ComputerHoy.com @ Henneo Magazines

About

I am a journalist specializing in Digital Media and Audience Development, with a strong focus on technology, cybersecurity, and business innovation. Currently, I serve as Editor-in-Chief of the Tech Area at Henneo Magazines (formerly Axel Springer España), where I oversee editorial strategy for leading publications such as Computer Hoy—the Spanish edition of Computer Bild and one of Spain’s most influential tech media sites. Throughout my career, I have: -Led multi-platform editorial teams in high-impact digital environments (Business Insider | Computer Hoy). -Moderated and hosted dozens of industry events focused on emerging technologies, cybersecurity, and mobility (Computer Hoy Awards, Mobility Talks, Tech Insider, etc). -Grew web traffic at TICbeat from 400,000 to over 1 million unique users by implementing data-driven content strategies and SEO best practices. Earlier in my career, I was part of the founding editorial team at ComputerHoy.com, contributing to its rise as a reference in consumer tech journalism in Spain. Since 2019, I was honored to be named one of the top tech-economic journalists to follow by El Referente magazine, recognizing my impact and voice in the Spanish-speaking innovation ecosystem.

Country

Spain

City

Madrid

Industry

Newspapers

Skill

Eventos corporativos, Segmentación de audiencias, Aptitudes para la supervisión, Planificación de contenidos, Storytelling, Gestión de contenidos, Entrega de contenido, Estrategia de contenidos, Social Media, Microsoft Office, Photoshop, Final Cut Pro, InDesign, WordPress, Adobe, Illustrator, Blogs, Periodismo, Publicidad, Publicidad en Internet

Experience

Henneo Magazines

Editor-in-chief ComputerHoy.com

Henneo Magazines

LinkedIn
2025-9 - Present · 1 yr 1 mo

• Leader of ComputerHoy.com. • Leader of the editorial team, managing content strategy, planning, and the editorial calendar, while overseeing comprehensive coverage of tech news—including articles, in-depth reports, product reviews, and interviews. • Conducted exclusive interviews with CEOs, startup founders, and key figures in the tech industry, delivering added value through strategic and analytical storytelling. • Covered major international tech events and conferences on-site, producing timely and high-impact content to enhance audience reach and brand authority. • Hosted and moderated corporate events and award ceremonies, including the Computer Hoy Awards.

Henneo Magazines

Tech Editor-in-Chief

Henneo Magazines

LinkedIn
2023-1 - 2025-9 · 2 yrs 9 mos

Madrid, Comunidad de Madrid, España

• Leader of the Technology Strategy at Henneo Magazines (formerly Axel Springer Spain), publisher of Business Insider España and ComputerHoy.com. • Leader of the editorial team, managing content strategy, planning, and the editorial calendar, while overseeing comprehensive coverage of tech news—including articles, in-depth reports, product reviews, and interviews. • Conducted exclusive interviews with CEOs, startup founders, and key figures in the tech industry, delivering added value through strategic and analytical storytelling. • Covered major international tech events and conferences on-site, producing timely and high-impact content to enhance audience reach and brand authority. • Hosted and moderated corporate events and award ceremonies, including the Computer Hoy Awards and Tech Insider (Business Insider Spain).

Henneo Magazines

Tech Editor at Business Insider España

Henneo Magazines

LinkedIn
2018-8 - 2023-1 · 4 yrs 6 mos

Madrid y alrededores, España

• Editorial leadership – Coordinated the content strategy and led the team to deliver high-impact stories, in-depth reports, product reviews, and strategic interviews. • Audience & SEO growth – Monitored performance and implemented SEO best practices to increase qualified traffic and search visibility. • Global tech coverage – Reported from leading international events like IFA (Berlin), MWC (Barcelona), and Google Cloud Next (San Francisco), creating exclusive real-time content. • Executive-level interviews – Conducted exclusive interviews with CEOs, founders, and key players from the tech and startup ecosystem. • Platform syndication – Managed content distribution across platforms like upday, Squid, and Flipboard to extend brand reach and engagement. • Editor across key verticals – Also contributed to and edited content in Retail, Travel, Career Development, and Lifestyle.

Henneo Magazines

Web Manager at TICbeat.com

Henneo Magazines

LinkedIn
2017-12 - 2018-8 · 9 mos

Madrid y alrededores, España

• During my time leading the editorial team, the site grew from 400,000 to over 1 million monthly unique users, thanks to a strategy focused on high-value content, SEO optimization, and audience engagement. • Editorial coordination and article writing, from daily news to in-depth features, product reviews, and strategic interviews. • Full ownership of audience development, SEO strategy, and web performance, with a focus on organic growth and retention. • Planning and execution of the editorial calendar, aligned with trends, campaigns, and real-time opportunities. • Team leadership, guiding the production of diverse content formats (articles, videos, reviews, interviews, etc.). • International coverage of major tech events, including IFA (Berlin), MWC (Barcelona), and Google Cloud Next (San Francisco). • Exclusive interviews with CEOs, senior executives, and startup founders, combining strategic insights with engaging storytelling.

Henneo Magazines

Tech Journalist

Henneo Magazines

LinkedIn
2016-2 - 2017-12 · 1 yr 11 mos

• Content creation for leading tech sites – Wrote articles and produced videos for top media platforms such as TICbeat and ComputerHoy.com, covering the latest trends in innovation, consumer tech, and digital transformation. • On-site coverage of major international tech events – Reported live from flagship industry fairs like IFA (Berlin) and Mobile World Congress (Barcelona), delivering real-time insights and exclusive stories. • Interviews with key industry leaders – Conducted in-depth conversations with top executives, startup founders, and business decision-makers, offering readers strategic and human-centered perspectives on the tech ecosystem.

Henneo Magazines

Freelance - ComputerHoy.com y TICbeat.com

Henneo Magazines

LinkedIn
2015-1 - 2016-2 · 1 yr 2 mos

• Content creation for leading tech sites – Wrote articles and produced videos for top media platforms such as TICbeat and ComputerHoy.com, covering the latest trends in innovation, consumer tech, and digital transformation. • On-site coverage of major international tech events – Reported live from flagship industry fairs like IFA (Berlin) and Mobile World Congress (Barcelona), delivering real-time insights and exclusive stories. • Interviews with key industry leaders – Conducted in-depth conversations with top executives, startup founders, and business decision-makers.

tuexperto.com

Freelance

tuexperto.com

LinkedIn
2014-5 - 2015-1 · 9 mos

• Freelance – Wrote articles for media site Tuexperto.com, covering the latest trends in innovation and consumer tech. • On-site coverage of major international tech events – Reported live from flagship industry events like IFA (Berlin) and Mobile World Congress (Barcelona), delivering real-time insights and exclusive stories.

Novocuatro Ediciones

Tech Journalist | Marketing & Media Sales | Event Coverage Specialist

Novocuatro Ediciones

2013-8 - 2014-5 · 10 mos

• Wrote specialized articles on technology and telecommunications for sites such as Zonamovilidad.es and ZonaMediaManager, covering innovation, connectivity, mobile devices, and industry trends. • Managed editorial marketing and Media Kit development, aligning content strategy with brand positioning and commercial goals. • Advertising sales and sponsorship deals, working closely with tech brands to maximize visibility and ROI across digital media channels. • Covered major international tech events and trade shows, producing exclusive, real-time content from the world’s leading industry gatherings.

Videoreport Tres60

Fashion Content Writer | Production Team – Mercedes-Benz Fashion Week

Videoreport Tres60

LinkedIn
2012 - 2013 · 1 yr

• Actively contributed to the editorial production and official digital coverage of MercedesBenzFashionWeek.tv during the Fall/Winter 2013, Spring/Summer 2013, and Fall/Winter 2014 seasons. • Wrote fashion-focused content covering trends, designers, and events for the official platform of Spain’s leading fashion show. • Worked directly with designers, influencers, and fashion industry professionals, managing interviews, coverage, and key stakeholder relations. • Collaborated in a fast-paced, high-profile production environment, coordinating live content during runway shows and associated events.

Europa Press

Political News Reporter | National Affairs Coverage

Europa Press

LinkedIn
2012 - 2012

• Wrote news for the national politics section, covering current affairs, government activity, and institutional developments with clarity and accuracy. • Attended and reported on press conferences, political events, and institutional briefings, producing timely, high-quality coverage under tight deadlines.

Comunidad de Madrid

Voice-over

Comunidad de Madrid

LinkedIn
2005 - 2005

Provided voice-over work for promotional campaigns for Juvenalia.

Ana Muñoz de Frutos's Contact Information

Email

******@***.com

Phone

(**) *** ****

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