Ana Luiza Rodrigues

I joined Salú with the mission of scaling a category-defining platform in occupational health — turning a complex, SLA-driven operation into a product that is reliable, scalable, and delightful for HR teams and employees. As CPO at an Upload / Softbank-backed company serving 600+ B2B clients and 500k lives under management, I led the end-to-end product vision, strategy, and execution across our core journeys, balancing regulatory requirements, operational efficiency, and customer experience.

I arrived at Inter in 2019 with the mission of building a digital insurance platform. Three years later, we are proud of having the most diverse portfolio at the market: 20 products available at our world-class SuperApp and over ONE MILLION recurrent customers. - Responsible for the insurance products at Inter: identify potential market and product opportunities; define the expanded vision and strategy for our portfolio; ideate, validate and develop digital products and features; decisions supported by quantitative and qualitative data; manage product’s KPIs. - Team building and leadership of an operation of 100+ people: product; technology; design, research and growth. - Implementation of product management’s best practice: discovery process using data, KPIs and user research; hypothesis formulation and validation; quick testing and learning; business result-oriented roadmap, etc. - Creation, execution and measurement of strategies for performance and revenue growth. Highlights in 3 years at Inter (2019-2022): - Multidisciplinary team with 100+ people (product, technology, design and marketing) - Built, launched and scaled products from different segments (insurances, health, telemedicine, consortia, private pension, etc.) - Scaled sales up to 270K (2Q22) – 33x growth in three years, using growth/marketing strategies, data and operational optimization. - Achieved 1M clients of insurance in three years, increasing sales and preventing churn. - Delivered R$350M of revenue in four years.

Listed on Bovespa, Wiz (WIZS3) is the largest independent insurance broker in Brazil. With a R$ 600 million/year of revenue, it provides financial services and insurance products across its multichannel platform. - Responsible for the insurance products that were distributed in over 4K agencies of CAIXA (federal government bank) across the country. - Create and implement product’s roadmaps that reflect the strategy of the product/company. Build tactical and operational plans to address the product in every distribution channels, including digital platforms. - Manage product’s operational and financial results, including performance KPIs, budget and forecast. - Data-driven decision making, with continuous study of the market and clients. - Engage multidisciplinary teams and intern and extern stakeholders, including CAIXA’s executives, to achieve company’s goals. - Team leadership. Strategy: - Create and execute and the company’s strategic planning cycle and unfold it to business units. - Support business units at the definition and achievement of their OKRs, ensuring the alignment between the company’s strategy and its verticals.

• Define and monitor the products KPIs; • Prepare analyses to create, coordinate and execute strategies to improve the product results; • Participate in strategic planning and monitore its execution; • Responsible for the interface between the company and its partners; • Responsible for the commitment of all areas that interact with the product.

• Support the commercial team, creating and analyzing dashboards and KPIs; • Design sales chain, execute improvements in the chain flow and monitor its results; • Propose, implement and measure sales campaigns; • Manage and execute sales chain projects; • Responsible for the interface between the commercial and marketing teams.

In Company | Inter

Programa executivo internacional de gestão exponencial Nova SBE Executive Education (Portugal) & StartSe University (Vale do Silício)