Ana Luiza de Lima

• Designed and conducted Digital Media strategies for Vivo products and services; • Developed strategic and tactical planning to achieve business goals; • Planned full-funnel campaigns (awareness, consideration and conversion); • Managed the budget planning and negotiation with major digital media partners; • Attribution models - Marketing Mix Modeling.

• Led digital media strategies, with a focus on eCommerce acquisition and conversion; • Optimized campaigns, suggesting A/B tests, new approaches based on Machine Learning, 1st and 3rd party audience management and assisted conversion strategies to achieve the desired KPI; • Worked with top media players (Google, Facebook, Twitter, Globo, UOL) and top agencies (Wunderman, Africa, Y&R); • Managed annual budget; • Managed team of analysts.

• Responsible for designing and conducting Digital Media strategies for apps, mobile plans, branding campaigns and devices such as smartphones, smartwatches, but mostly campaigns focused on eCommerce for acquisition and conversion; • Planned and implemented full-funnel campaigns (awareness, consideration and conversion); • Optimized campaigns, applied A/B tests, 1st and 3rd party audience management and assisted conversion strategies; • Worked with top media players (Google, Facebook, Twitter, Globo, UOL) and top agencies (Wunderman, Africa, Y&R); • Managed team of analysts; • Provided executive reports for internal areas.

• Led digital media strategies for dozens of Vivo’s services, such as Vivo Easy, the first ever 100% digital mobile plan in Brazil; • Developed sponsorship strategies, such as Lollapalooza and FIFA World Cup - Russia 2018; • Tracked data to optimize campaigns and deliver better results; • Provided executive reports for internal areas.

• • Supported the planning of digital media strategies for the main device vendors, such as Apple, Samsung and Motorola. • Planned and optimized SEM, display, video and geolocation campaigns; • Tracked and reported campaigns.

• Supported the planning, briefing and authorizing merchandising materials; • Worked with event planning and designing and implementing CRM initiatives for business partners.

• Designed and implemented the Marketing Calendar, with actions concerning, among other things, E-mail Marketing, Social Media Posts and digital campaigns.

• Supported marketing and branding actions; • Generated leads and tracking and reporting results; • Supported website content production and email marketing actions; • Involved in planning and delivering of partnership strategies with e-commerces such as Centauro and Netshoes.

• Created and optimized online campaigns in SEM, • Reviewed ads, keywords and campaigns structure to help clients to achieve better results.