Ana Jernestaal

Global role accountable for the short- and long-term strategic and financial planning, and in-year FP&A activities of Nike’s $4B demand creation worldwide and related overhead and CapEx. Member of the leadership teams of the CFO Consumer & Marketplace, EVP CMO, EVP Sports Marketing, and EVP Chief Communications Officer. Responsible for setting P&L targets, and in-year performance management of Nike’s four geographies. Drove optimization of strategic investments, focusing on ROI measurements, accuracy and effectiveness of reporting, and efficiency of financial processes. Provided strategic CFO thought leadership to executive management through timely and actionable financial insights, rooted in data and analytics, with goal to drive sustainable and profitable growth.

CFO of the corporate strategy office reporting directly to, and on the leadership team of the Americas CFO. The corporate strategy organization is a digital center of excellence driving enterprise transformation. Accountable for all long-range and in-year FP&A activities, developing unique solutions to new business challenges, partnering with business heads to set strategies and frameworks and with divisions/brands to support and optimize in-market execution.

Responsibilities included, among others, managing the global Maybelline P&L (over $2B annual revenue) and related FP&A activities.

In September 2009, a select group of EY’s Advisory practice was moved to a newly acquired CPA firm, Mitchell & Titus, to expand the EY Advisory Services practice. Roles and responsibilities remained the same.

Provided risk advisory services to clients with a strong focus on risk management and control. Areas of focus included internal controls, financial and operational process improvements and efficiencies, SOX compliance, cost savings, revenue recovery, market insights and leading practices, and contract lifecycle management. Managed multiple engagement teams across various clients at any point in time. Clients included large Fortune 100 companies across various industries including: technology, consumer goods, automotive, financial services, payments, pharmaceutical, food & beverage, beauty, telecommunication, retail, and media.