Ana Carolina Leão

• Responsible for overseeing and growing client relationships across multiple verticals and establishing strong connections with media partners and publishers to accelerate expansion. • Develop an in-house roadmap focusing on streamlining operations, optimizing user-flows, permissions, and maintaining best practices for asset usage. • Lead local partnership marketing teams to execute marketing initiatives to monetize and drive revenue. • Collaborate with operators on acquisitions and retention campaigns to increase subscriber base. • Negotiate partner incentives for CSRs. • Provide project support, especially for U+ and ISP market projects. • Design partner marketing strategies and campaigns. • Establish new processes between teams recently joined or when needed. • Coordinate creation, adaptation, ingestion, documentation, and maintenance of all content photo assets for all lines of business. • Collaborate with partners to develop joint marketing plans based on market trends and competitors. • Identify opportunities to promote products/brands with partners via events, partner marketing communications, talents, etc. • Leverage red carpet and original production pillars. • Coordinate partner onboarding with B&M, Growth, and other departments. • Develop, implement, and track local marketing campaigns and KPIs to yield the highest ROI. • Identify and qualify potential marketing partners for budget amplification and brand awareness. • Provide reports and recaps as needed to stay on track

• Responsible for relationship management with Claro's streaming and TV partners (including Globo, Netflix, Amazon, WBD, among others). • Leader in marketing activities such as Co-branded, Go To Market, Trade, and Events. • Alignment of internal teams and implementation of media campaigns, cooperative plans, incentive campaigns, training, brand activations, and internal marketing. • Development of communication strategies for streamings and TV focusing on monetization and content enhancement. • Performance monitoring in meetings with partners and internal teams for analysis and alignment of KPIs. • Direct participation in the negotiation and launch of streamings and TV, developing BTL media communication plans for contractual counterparts. • Negotiation of marketing contracts for content distribution through Claro TV on airlines (LATAM and GOL). • Administration of cooperative marketing budget (approx. BRL$20MM), focusing on the best investment and compliance. • Fundraising for conventions, commercial initiatives, and relationship actions through Claro Clube. • Monitoring and approval requests for advertising pieces, CRM, brand application, programming highlights, and synopses submissions.

• Definition and execution of marketing strategy and communication plan for Smiles Co-branded Credit Card. • Coordination with agencies for direct marketing, advertising, social media, and event materials. • Budget and schedule control. • Preparation of reports and analysis of marketing action results for marketing and commercial directorates.

• Support in the development of TV and streaming business. • Preparation and review of contracts. • Alignment with stakeholders for decision-making. • Presentations to the board.

• Monitoring of the audiovisual market of digital content streaming platforms (OTTs). • Preparation and presentation of market studies (Brazil and international). • Participation in the creation of on-demand studies for strategic decision-making by the board.

Programming intern Audience control and monitoring (IBOPE) and content of competing television channels Production Video Promos to the Record News channel

Production and studio assistant, character generator (GC) operation, audio and VT operation.

Market Communication Marketing Brand Management Supply Chain Financial Management Negotiation

Production Coordination Executive Production Television Scriptwriting Audio Operation and Editing Audio and Image Editing Set Design