Ana Bozza

Analista de marketing @ Flora

About

Marketing Professional | Global Expertise | Product Development & Branding Enthusiast With a Bachelor's degree in Marketing from the University of São Paulo (ranked 2nd best university in Latin America) I have 5 years of experience in global and local companies, such as Flora and BRF, among product marketing, innovation, digital marketing, campaign, internal comms, events, brand development... Have a strong background analyzing data from different institutes, as Nielsen, Kantar, Ipsos and Mintel. LGBT+ and woman causes advocate. I'm a fluent speaker in Portuguese, and advanced level in English and Spanish. Available to work globally. EU Citizen.

Country

Brazil

City

São Paulo

Industry

Consumer Goods

Skill

Inteligência artificial, Negócios digitais, Marketing de mídias sociais, Canva, Gestão de lucros e perdas, Gerenciamento de categorias, Dados de mercado, Bens de grande consumo, Trabalho sob pressão, Relatórios e análises, Criação de relacionamentos, Condução de reuniões, Relações públicas, Relatórios trimestrais, Planos de ação, Interpretação de dados, Gestão de investimentos, Execução de estratégia, Identificação de oportunidade, Tom de voz

Experience

Analista de marketing

Flora

2025-4 - Present · 1 yr 6 mos

São Paulo, Brasil

Estrategista de mídias sociais

Mindful Experiences

2024-10 - 2025-5 · 8 mos

São Paulo, Brasil

- Desenvolvimento da estratégia de social media e planejamento de conteúdo para Instagram. - Definição de pilares de conteúdo alinhados à identidade da marca e ao público-alvo. - Criação de conteúdos visuais e escritos, incluindo posts, legendas e Reels animados. - Estratégias para engajamento da comunidade e aumento da audiência. -Apoio no posicionamento digital da marca e fortalecimento da identidade da mesma.

International Marketing Analyst

MBRF

2023-6 - 2024-7 · 1 yr 2 mos

Sao Paulo, Brasil

- Development of Nielsen reports and dashboards for Chile and Uruguay to guide accurate commercial efforts and provide data-driven innovation insights for the Qualy and Sadia brands. - Creation of category and market study materials based on cross-analysis of data from Nielsen, Kantar, Ipsos, and Mintel. - Main point of contact for the advertising agency, leading the development of social media content for the brands and launching campaigns for the Southern Cone region. - Launch of 360° campaigns with on and off activations, including TV commercials, OOH, etc. - Development of brand positioning projects in other countries, packaging revamps, and new product launches. - Support to the commercial team in decision-making based on data, support for the development of major trade fairs such as Anuga and Sial, creation of catalogs, and development of POS materials.

Marketing Analyst

Flora

2021-10 - 2022-10 · 1 yr 1 mo

São Paulo, Brasil

- Leadership in launching entire new product lines, such as OX Hyaluronic - P&L analyses - Portfolio performance analysis, aiming to restructure whenever necessary - Leadership in content development for social media with the agency, including specific campaigns or Always On strategies - Coordination of booths for trade shows such as APAS Show - Strategy for partnerships and product sampling - Brand repositioning strategies using techniques such as design sprint

Jr Marketing Analyst

Flora

2020-1 - 2021-10 · 1 yr 10 mos

São Paulo e Região, Brasil

- Coordination and development of events such as Neutrox Weekend—a public women's surf and skate competition - Influencer strategy with the Neutrox family, working directly with the PR agency on content and influencer selection - Internal marketing strategies for over 3,000 J&F employees - Development of POP materials and in-store activations for product launches, in collaboration with the agency