Anjali Mishra

Brand Growth & Creator Partnerships @ Abacus.AI

About

Currently serving as Influencer Marketing Manager at Abacus.AI, I lead product promotion efforts for ChatLLM, CodeLLM & DeepAgent. With a strong foundation in digital marketing, I previously worked as Senior Influencer Marketing Specialist at Momentum Communications, Influencer Campaign Specialist at xNARA, Sr. Brand Associate at Freeskout, and Social Media Strategist at Pioneer Trade Concern. I hold a certification in Advanced Digital Marketing Consultancy and am completed a PGDBA in Marketing from Symbiosis Center of Distance Learning. My expertise spans Influencer Marketing, Campaign Management, Social Media Optimization, and Paid Ads (Facebook & Google). I’m passionate about applying my skills and constantly expanding my knowledge to tackle new marketing challenges.

Country

India

City

Gurugram

Industry

Marketing & Advertising

Skill

Artificial Intelligence (AI), Microsoft Office, Media Relations, Public Relations, Content Strategy, Microsoft Excel, Campaign lead, Reporting & Analysis, Project lead, Campaign Strategies, Influencer Marketing, AnyTag, Budget Forecasting, Key Performance Indicators, Conversion Optimization, Lead Generation, Customer Conversion, Influencer Outreach, Budget Management, Paid Content

Experience

Brand Growth & Creator Partnerships

Abacus.AI

2025-2 - Present · 1 yr 8 mos

Gurugram

At Abacus.ai, I lead international influencer marketing efforts to position our AI super-assistant platform. • Created and executed a worldwide influencer strategy in the markets of the US, UK, Europe, America. • Collaborated with productivity, AI, and tech creators on TikTok, YouTube, Instagram, and LinkedIn. • Developed international campaign briefings for audiences speaking Spanish, Portuguese, and English. • Worked together with the content and product teams to match messaging to audience and platform. • Monitored campaign results and performance indicators (reach, engagement, and leads). • Improved UGC campaigns and long-term creator collaborations to promote the expansion of the platform.

Senior Influencer Marketing Specialist

Momentum Communications (India) Pvt. Ltd.

2024-1 - 2025-2 · 1 yr 2 mos

Gurugram, Haryana, India

Influencer campaign specialist

xNARA Health

2023-6 - 2023-12 · 7 mos

Strategy Development -strategies that align with the brand's goals and target audience. Research and identify suitable influencers who match the brand's values, and target audience. Campaign Execution, Analyze data, track key performance indicators (KPIs), and provide regular reports to assess the effectiveness of the campaign. Handle budget allocation for influencer marketing and ensure that the resources are used efficiently. Keep up-to-date with industry trends, social media platform changes, and competitor influencer campaigns. Create engaging and authentic content that resonates with the target audience.

Client Account Executive

Freeskout

2021-12 - 2023-6 · 1 yr 7 mos

Provide exceptional service to clients and ensure their satisfaction with our digital marketing services Collaborate with internal teams to develop and execute digital marketing campaigns, including social media marketing, email marketing, and search engine marketing Analyze campaign performance and provide regular reports to clients to inform decision-making. Shortlisting creators in the platform and reaching out. Coordinating with the brand for the dispatching. Making weekly report

Influencer marketing executive

Pioneer trade concern

2020-11 - 2021-11 · 1 yr 1 mo

Kathmandu, Bāgmatī, Nepal

Managed social media accounts for multiple clients, including content creation, scheduling, and community management Developed and executed social media marketing campaigns to increase engagement, followers, and conversions Conducted keyword research and analysis to optimize social media content for search engines. Reaching out Nepal based creators for the brand promotion.