Wirote Anukoontong

Lead sales strategy and business development for automation and power solutions across Thailand, focusing on drive systems, industrial automation, and energy infrastructure applications. • Developed and executed MRO sales strategy to expand installed base and increase market share • Drive new market development and strategic account penetration • Develop annual business plans, revenue forecasts, and pricing strategies • Experienced in aligning technical solutions with customer business needs and ROI • Identified replacement, retrofit, and upgrade opportunities including obsolete equipment conversion • Managed key accounts and drove competitor conversion strategies to win back customers • Consistently achieved and exceeded sales targets through proactive customer engagement and pipeline management • Conducted regular customer visits and sales activities to build pipeline • Built and developed channel partner network to expand market coverage • Supported distributors with technical proposals, pricing strategy, and joint customer engagement • Drove joint sales activities and ensured alignment with business objectives • Manage key accounts and major industrial projects across multiple sectors • Lead automation and drive system sales including motor, inverter, PLC, monitoring system, and servo systems • Collaborated cross-functionally with engineering, service, and supply chain teams to deliver solutions • Coordinate with international engineering and product teams in Japan and China • Exposure to IoT solutions for monitoring and predictive maintenance • Automation solutions: PLC, HMI, SCADA, Sensors, Vision systems, Drives, Motor etc. • Led and mentored sales team to achieve KPI targets and improve performance

Responsible for developing retrofit, service, and modernization opportunities for automation and electrical systems across major industrial and infrastructure sectors. • Developed modernization and retrofit solutions aligned with MRO and lifecycle business strategy for industrial automation systems • Managed key accounts and built long-term customer relationships to identify upgrade and replacement opportunities • Led proposal preparation, technical costing, and tender submissions for automation and retrofit projects • Monitored market trends and competitor activities to identify business opportunities and support strategic decision-making • Coordinated with global product teams in Germany to deliver customized automation and retrofit solutions • Identified lifecycle opportunities including system upgrades, replacement, and long-term maintenance support

• Provide supports and take actions to any troubleshooting issues or reoccurrences to customers. • Build and maintain long-term relationships with customers through effective key account management. • Understand and analyze competitor activities, local market trends as well as needs and ensure appropriate and competitive response. • Manage and interpret customer requirements, anticipate issues and exceed their needs. • Work closely to internal teams to ensure effective and efficient after-sales service. • Expanding the sales volume to existing customers, generating reports and maintaining strong client relationships for the company's key accounts. • Fielded customer complaints and offered workable solutions, leading to a 10% increase in the good feedback. • Implemented preventive maintenance strategies, resulting in a 20% decrease in equipment downtime.

• Develop and implement sales plans to achieve revenue targets in industrial automation markets • Analyze customer technical requirements (drawings, specifications, data sheets) to create competitive techno-commercial proposals • Actively visit customers to build long-term relationships, presenting solutions that address customer pain points • Determine project costs, delivery times, and pricing strategies to negotiate contracts successfully • Interface with internal teams including engineering, factories, and supply chain to ensure technical feasibility, and manage the handover of projects to the execution team upon winning the order • Use tools like Philos platform to maintain accurate customer information, project pipelines, and forecasting

• Working with clients to understand their needs and to agree the scope of each project. • Collaboration with sales member and work closely with Engineer to develop new OEM products for serving the customer particular needs. • Analyze competitor market movement and translate results into marketing strategy. • Provide product information and brief presentation when new products arrived to customers. • Created the Budgetary and Sales for each year. • Control the operation cost and profit for each project. • Participated in OEM product development and international trade exhibitions., Propak Asia 2006-2008. • Visit new potential clients and maintain close connections with existing customers. • Support information such as technical specification, data sheet and contact the HQ (Germany) for get more information to the customer. • Training the Customer after job completion and Trainer with Basic Pneumatic, Advance Pneumatic and Electro Pneumatic to Customers. • Focus the market such as Automatic Conveyor Line, Packing Line Automotive Line, Weighing Scales, Electronic light Assembly, Plastics Industries, Rubber, Sugar and Palm Oil Industries, etc. • Developed OEM solutions and provided pneumatic product training to industrial clients. • Participated in industry trade shows and represented the brand at customer-facing events.

• PLC and SCADA programming • Electrical panel design and commissioning • Project planning, cost control and management. • Customer technical training and system handover