Amy Saenger

Building and leading the Demand Generation and growth marketing function at a B2B SaaS company in the HR tech space, from campaign strategy to org design. Owns a multi-million dollar budget, a multi-disciplinary team, and the full-funnel demand engine from pipeline generation to post-conversion experience across paid media, lifecycle, web optimization, SEO/AEO, and analytics. Drove a 40% increase in marketing-driven revenue and a 45% lift in average marketing-driven ACV through funnel and channel optimization since 2023 Improved LTV:CAC by 20% YoY through channel mix optimization and funnel efficiency improvements Partnered with Sales and RevOps to redesign lead scoring, routing, and attribution in HubSpot, improving pipeline quality and experience continuity across the funnel Grew the team from the ground up, helped restructure the broader marketing function to create clearer ownership across demand gen, content, product marketing, and client marketing, and developed three team members into their first management roles Currently building AI-powered workflows for campaign analysis, email content generation, and performance reporting

Promoted to lead the full Demand Generation and marketing function, building the channel strategy, operational foundation, and team that would scale into the Director role. Increased MQL to SQO conversion by 10% YoY, reaching 38.8% — contributing to 35% company revenue growth Developed and executed full-funnel client acquisition strategy across SEM, SEO, paid media, events, and partnerships Introduced scalable PLG initiatives to balance immediate pipeline needs with long-term growth infrastructure Managed and developed a growing demand gen team, establishing the structure and processes that supported continued expansion

Joined The Predictive Index to build and manage the full demand gen channel mix, establishing the programs and partnerships that would underpin the function's growth. Managed SEO/SEM, PPC, paid media, email marketing, events, webinars, and digital advertising end-to-end Established marketing partnerships with associations, publications, and technology companies to expand pipeline reach Optimized website and digital engagement to improve lead quality; measured and analyzed performance for continuous improvement

• Evaluate, implement, and manage marketing technologies (HubSpot) to improve marketing efficiency and effectiveness • Design, implement, and measure success of comprehensive marketing strategies to increase brand awareness and market adoption • Develop strategies for partner engagement and education

• Planned and executed account-based marketing (ABM) campaigns to expand business in targeted enterprise accounts • Proactively engaged with Sales and Client Growth to plan marketing activities and optimize the impact of campaigns • Collaborated with content and PR leads to maximize engagement with thought leadership content and webinar opportunities • Organized and optimized demand generation programs through a myriad of channels, including email, social media, digital ads, call-campaigns, webinars (internal and external), and partner programs

• Built, drove and optimized successful SEM campaigns (GoogleAds, AdRoll, Microsoft Ads, LinkedIn, Twitter, Facebook, etc.) • Planned and executed event marketing campaigns designed for delegate conversion, retention, and engagement • Partnered with graphics publications teams to ensure consistency in branding and messaging

• Developed and executed marketing communications campaigns • Wrote and disseminated communications content including case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals • Created marketing and promotional materials, both print and electronic to support general brand awareness, thought leadership, customer satisfaction, and product sales • Coordinated marketing activities related to conferences and trade shows • Collaborated with internal and external teams on marketing and communications content • Designed, launched and measured success of all marketing/communications efforts and campaigns • Maintained website design and operations • Facilitated media relations including identifying stories, media and topic monitoring, maintaining target media lists, writing and distributing press releases, and arranging media interviews

• Planned and created content to elevate brand presence, including marketing collateral, educational presentations and design assets • Crafted messaging for use in executive presentations, client newsletters, blogs, email campaigns, sales enablement tools and collateral • Supported product launches with outbound messaging, PR, client communications, pitch decks and staff training • Maintained and optimized the design and performance of corporate assets, including PointRight.com, corporate intranet, PointRight Academy, videos and social media accounts • Worked in close collaboration with senior leadership team, product management, sales, channel development, client experience and partners to reach corporate goals and objectives

I supported all aspects of the business, with a particular focus on coordinating programs for existing clients and marketing Mohr Collaborative services. Projects included: Program Delivery • Day-to-day coordination of multiple coaches and client teams, including management of time- sensitive deliverables • Management of acquisition and production of materials used in programs including presentations, video, print/electronic workbooks, handouts, and more • Administration of online assessments: Including account setup, reporting, and technical support Business Operations • Setup and support of subcontractors with access to Mohr Collaborative and client systems • Maintained project management site Marketing and Communications • Supported and built marketing efforts, including: social media presence, company website, production of marketing communications and presentations, and more

• Planned, developed and executed audience development and event recruitment strategy for 47 international and domestic seminars • Generated marketing plans and drove all recruitment efforts related to the media group’s annual conferences, including: BriForum London, BriForum Denver, and Storage Decisions New York • Identified and capitalized on new marketing opportunities through industry partnerships, social media, online and print advertising, and direct calling • Supported online lead generation programs with marketing copy development and campaign execution • Trained, managed and mentored new marketing associates – including development of 2015 team marketing plan

• Wrote promotional content for placement in a wide variety of media outlets, including:SuperPages.com, SuperPages Print, local listing platforms, ad copy and client websites • Created original marketing concepts and promotional content for client websites, mobile websites and Facebook pages • Identified clients needs, target audience, goals & expectations through solution based ROI sales call process (Preparation, Introduction, Needs assessment, Recommendation, & Close/Disclosure) • Recommended and advised client with data gather from advertising & marketing programs through call counts, keyword report, click report & conversion reporting to ensure repeat business and future growth • Responsible for negotiation, pre-sale, post sale and renewal of annual service contracts