Amy Sheen

Drive brand marketing strategy and D2C growth, leading initiatives that strengthen brand equity while accelerating online conversion and customer acquisition. Own go-to-market strategy for key product launches, translating consumer insights into integrated, performance-driven campaigns. Partner cross-functionally with e-commerce, creative, and executive leadership to align business goals with cohesive brand direction. Contribute to global expansion strategy, supporting market entry planning, localized messaging, and scalable international brand positioning.

Led consumer-focused brand awareness campaigns, collaborating with influencers (paid & organic) and external agencies. Managed three social media accounts (300K+ followers), overseeing content strategy, ad planning, and execution of five major product marketing campaigns. Optimized Instagram & Facebook ads to maximize engagement, reach, and ROI through data-driven strategies.

Conducted comprehensive influencer research using manual methods and second-hand platforms, enhancing influencer marketing strategies, resulting in more targeted and effective campaigns. Facilitated partnerships and giveaways with Korean beauty and skincare brands, securing collaboration opportunities for over 10 clients, increasing brand visibility and customer engagement. Managed collaborations with 500+ influencers and ensuring successful partnerships, leading to a significant increase in brand ambassadors.

Conceptualized and styled 50+ photoshoots by selecting diverse outfits, appealing to target audiences, and boosting social media engagement. Organized weekly photoshoots with student models, ensuring efficient coordination and execution, resulting in timely content production. Captured and edited 700+ high-quality assets, contributing to impactful marketing materials and brand promotion, enhancing the store’s visual appeal.

Developed the company’s social media presence and updated digital marketing assets using Adobe Illustrator and Procreate, resulting in a more cohesive and attractive online platform. Assisted customers with merchandising and styling inquiries, enhancing customer satisfaction and driving sales. Supported photoshoots on the streets of Manhattan and curated photographs for online platforms and social media, improving the brand's visual content and online engagement.