amy burgess

Managed Springs’ basic bedding business with Wal-Mart and Sam’s Club. Responsibilities included merchandising strategy for both in-line and promotional goods, shipping, forecasting and store instocks. Assessed product needs and worked with the buyer and merchandising to address. Evaluated the competitive environment to look for opportunities and threats with respect to Wal-Mart’s business.

Functioned as the market analysis arm of the bedding sales team. Synthesized data from Retail Link into actionable conclusions. Developed annual item level retail budgets including sales, markdowns and margin. Supplied cost-benefit analysis to guide merchandising decisions. Assessed the effectiveness of media purchases including POP, FSI and direct mail.

Facilitated the monthly, SKU level S&OP process. Conducted monthly forecast meetings with Wal-Mart and Kmart. Created promotional order, opening order and buy down analyses for Wal-Mart products.

Managed a multi million dollar, SKU intensive, portfolio of product lines including product development, packaging, rollouts, shipping, forecasting, exit strategies, pricing negotiations, budgeting and financial support. Conducted on-going assortment evaluations and addressed market needs with buyers, design and merchandising.

New Product Development Process Redesign Project - Worked with a team from PriceWaterhouse to implement a redesigned new product development process, integrating it into the existing product development supply chain. Developed, maintained and enhanced the process data that drove the Master Project Lists, Lead Time and Schedule Compliance reports. Established and tracked performance metrics.

Senior Channel Marketing Manager Responsible for developing marketing strategies for B2B channels, accounting for 70% of company revenue. Oversaw the creation of promotional programming, including in-store merchandising and signage, catalog layouts, trade shows and channel-specific marketing support materials. Scoped, benchmarked, designed and launched Amerock’s first-ever catalog targeted to commercial customers. Successful launch of the catalog is budgeted to add $500 thousand in revenue. Enabled the company to redeploy almost $650 thousand in unproductive inventory by uncovering, investigating and resolving a duplicate SKU issue. Drove the creation and commercialization of Amerock’s ADA-Friendly designation, positioning products to be specified in senior housing developments and aging in place remodeling projects. Planned and executed 3 new planograms for Ace Hardware that launched during Ace’s Spring 2018 show. Project included, sourcing and implementing planogramming software and transitioning display fixture suppliers.

Momentive Performance Materials was created in 2006 from the sale of GE Advanced Materials to Apollo Management, L.L.P and is one of the world’s largest producers of silicones and the exclusive global licensee of GE- branded caulks, adhesives and coatings. Senior Commercialization Manager – GE Consumer Sealants, Adhesives and Coatings (2015-present) Senior Channel Marketing Manager – GE Consumer Sealants (2011-2015) Channel Marketing Manager – GE Consumer Sealants (2009-2011) Lead channel marketing strategy, promotional programming and activities for the portfolio of GE branded caulk with The Home Depot, Lowe’s, Walmart, True Value, Ace and Do-It-Best. Drove line reviews by crafting SBU-aligned, retailer-specific strategies, messaging, content and planograms. Directed the graphic design of US and Canadian packaging and marketing collateral and ensured GE branding and regulatory compliance. Supervised online community management and social media calendar. Managed a team of individual contributors.