Amy Ziff

Leading the expansion of the MADE programs including: MADE SAFE® and MADE WISE Certified™, working with Amazon's Climate Pledge Friendly program, Ecosystem Science, and advocacy for better chemistries.

Looking to reach to conscious consumer? As a substance and material expert with deep knowledge of safe and sustainable ingredients I help companies transition from conventional products to clean, green and natural ones which are better for humans and the environment. Will ensure your products meet your mission and deliver ROI. Proven record of working with start-ups and global companies. For more than 10 years I've been helping companies of all sizes make better products for people and the planet.

Made Safe is America's only third party certification program focused on human health and the ecosystem that spans consumer categories. It is a scientific, rigorous, and extremely prohibitive Certification. We are a mission-driven organization providing businesses with tools to have greater impact while promoting their sustainability initiatives from Ingredient insights in our Transformation Program to the MADE SAFE and the Red List powered by MADE SAFE Certifications. For consumers: MADE SAFE® makes it easy to find products that are safe for use on your body, with your children, and in your home. For businesses: We offer a variety of programs to make safer and more sustainable products, obtain substances and ingredient information, close data gaps with our Ecosystem Science and make products safer and more sustainable for the entire ecosystem. See more at www.madesafe.org

Nontoxic Certified (NTC) is a nonprofit that advocates for safe and sustainable substances in everyday products and guides companies towards better ingredient use for ecosystem-sound products. We leverage the marketplace as a powerful change agent. We know that the most successful companies of the future will provide products that are safe for humans and sound for our environment; hence the 360-degree ecosystem-sound approach we take to evaluating substances. We help companies craft and improve products for a more sustainable future working in a circular economy ensuring that products deliver against ESG or CSR goals and metrics. Through measurable, scientific data-driven insights, our team is able to partner with companies to develop a formulation (or reformulation) roadmap. Tactical steps are deployed in accordance with a company’s mission and strategy. To do this work, NTC uniquely deploys the Ecosystem Approach considering all sources of pollution including air, water, soil, sediment, aquatic life and terrestrial life. Additionally, it reviews chemistry classes, supply chain practices, and renewable sourcing practices. This evaluation process for all inputs is what provides true ingredient insights so that companies may understand the implications of ingredient selections prior to use and/or when making changes in existing products. By doing this work we flip the current chemicals first, consequences second practice existing in the US. We empower companies to do better and consumers to buy safer. We work with companies at every phase and stage to provide a roadmap for making better substance and ingredient choices with tools to benchmark and share progress and accountability with stakeholders and consumers. We've certified over 3,000 products, worked with 100+ companies, consulted to global brands and helped launch thousands of products in the marketplace. We are part of Amazon's Climate Pledge Friendly program, Wayfair sustainability and more.

I'm passionate about living a healthy life in the modern world and doing everything we can to support our bodies natural ability to detox in order to live well. I work with corporations and individuals to improve their health by focusing on the removal of environmental toxicants and adding in ways to increase wellness through diet, relaxation, exercise and more. As the founder of MADE SAFE, a nonprofit certification program and resource for safe and nontoxic products, I make it easier for Moms around the world to find safe products for use on their babies, bodies and in their homes. I believe that we can change the world by harnessing our purchasing power and collectively shifting share to products that are better for us. Small acts transform the world. We have the opportunity to create change with every purchase. One product at a time, one Mom at a time, one company at a time... I regularly speak at events and conduct workshops around the world.

Project work mainly focuses on consumer brands needing help developing their content, brand and mar-comm strategy. Using the concept I pioneered of 'Stealth Branding' I educate and train team how to bring their brand and ideas to the marketplace using social media, PR, and other marketing tactics. I also specialize in 1-2 day brand, sales and communication seminars. I work with big brand public companies as well as with fledgling start-ups.

o Founding team member at Jetsetter.com. Launched first “flash-sale” travel site in the US, offering luxury & adventure hotel and cruise offers, with insider access and pricing for an invite-only membership. o Hired and managed team of 7 professionals plus 20 freelancers and an agency team of 4; responsibilities included editorial, sales, merchandising, PR and branding. o Created the brand identity and developed the Jetsetter vision, brand bible, and north star. o Developed Jetsetter voice and style guide as editor; oversaw all site copy, email campaigns, and touch points. Built in-house editorial staff and network of global correspondents. o Designed merchandising strategy and editorial/product calendar o Developed and deployed PR/communications plan, including launch of partnership with Conde Nast Traveler which delivered over 1M impressions; overall plan delivered 1B impressions in 4 months and over $1M PR value with no paid placements. o Built sales force and developed sales collateral, which signed first 20 supplier deals. o Traffic grew from September launch to 240,000 visits in October (month2), per Compete.

o Created Travelocity Resource Program, a branding initiative through media outreach that generated over $10M in publicity value annually, boosting company’s PR by more than 75%, via thousands of hits annually in TV, radio, print and online. o Built relationships with network TV stations, news programs, cable news networks, radio stations and internet partnerships. Acted as Travelocity Spokesperson on consumer-related issues, including appearances on CBS, ABC, NBC, FOX and CNN. o Conducted media training and coaching for company executives, editors, and sales team. Trained team of alternate spokespeople. o Launched The Window Seat blog. Oversaw design and content, organized team of contributors with daily postings. (http://windowseatblog.com). Awarded “Best Travel Blog” by the Society of American Travel Writers (SATW). o Launched and produced the Window Seat Podcast Series; secured distribution on Travelocity and iTunes. Series awarded the 2007 MarComm Platinum award from the Association of Marketing and Communications Professionals. o Published a stream of Travel Research Reports: newsworthy, custom reports based on Travelocity data or consumer polling that garnered national press attention. Forecasts and trend reports covered in USA Today, WSJ, NYTimes, LATimes, Miami Herald and more. o Developed Travelocity's "Turkey Task Force" (TTF). Organized field team in the nation’s 10 busiest airports to collect and post a stream of real-time data on check-in, security, and overall wait times. Earned live coverage throughout the day on CNN, MSNBC, FOX, etc., as well as publishing updates online. Coverage seen by over 25 M people a year with a media value estimated above $5M per year on a limited budget. o Designed and published "Local Secrets, Big Finds", a guide to offbeat and hidden gems in NA, based on UGC from thousands of Travelocity members. Yielded more than 200 media hits with audience of 6M people.

Evaluated, negotiated, and implemented major supplier deals with hoteliers, airlines, car rental companies, cruise lines, insurance companies for Site59.

Served as Editor/ Publisher for the Red Carpet Business line at Site59. Contracted with high-end travel partners as well as wrote and edited copy to succesfully launch the first luxury travel brand on the web.