Amy Walls

Director, Marketing Technology & Operations @ Planview

About

Marketing Operations professional with more than a decade of data-driven marketing experience - including analytics, paid search, email marketing, database governance, workflow optimization, ABX and technology implementation. Citizenship: United States & Canada

Country

United States

City

Austin

Industry

Computer Software

Skill

Computer Literate, Writing Skills, Microsoft Office, Teamwork, Illustrator, Social Networking, Creative Writing, Highly detail oriented, Marketing, Editing, PowerPoint, Microsoft Excel, Outlook, Data Analysis, Online Advertising, A/B testing, Social Media, PPC, Google Adwords, Campaign Management

Experience

Director, Marketing Technology & Operations

Planview

2022-10 - Present · 3 yrs 11 mos

Austin, Texas, United States

Senior Manager, Marketing Technology & Operations

Planview

2021-1 - Present · 5 yrs 8 mos

Manager, Marketing Technology & Operations

Planview

2019-4 - 2021-1 · 1 yr 10 mos

Digital Marketing Manager, Senior

Planview

2016-11 - 2019-4 · 2 yrs 6 mos

• Global paid search program lead • Digital analytics lead • Programmatic display lead • MarTech evaluation member

Search & Display Marketing Analyst, Manager

SolarWinds

2014-3 - 2016-11 · 2 yrs 9 mos

Austin, Texas Area

• Developed programmatic strategy for priority products, implemented globally • Evaluated and optimized creative, audience segmentation & third party tools/vendors • Responsible for display budget and return measurement Paid Media Tagging Lead: • Collaborated with web development team to implement, test and monitor tags • Managed data pass back strategy and optimization of third party scripts Key Accomplishment: • Managed implementation of Adometry (Google 360) for North American business, cross-product

Search Marketing Analyst, Specialist

SolarWinds

2012-7 - 2014-2 · 1 yr 8 mos

Austin, Texas Area

• Member of revenue-driven, global paid search team • Created and optimized product-based campaigns for efficiency and return on investment • Responsible for reporting to stakeholders/business owners (covering 4-7 products) • Managed conversion rate optimization strategy for key campaigns • Leveraged automated bidding technology and services for scaled optimizations (Adobe & Marin) • Collaborated with product marketing managers on core product messaging

Data & Reporting Associate

Inviso Integrity Pipeline Services

2011-5 - 2011-8 · 4 mos

Spring, Texas

Summer Position: Aggregated pipeline data for compliance and client reporting. Made Visio diagrams of excavation sites, designed brochures and produced basic financial statements.