Amy Shi

I support daily operations and ensure smooth coordination across schedules, meetings logistics, and travel for the executive team. I thrive on keeping things running efficiently behind the scenes so that the team can stay focused on high-impact work.

Follow me here!! https://www.xiaohongshu.com/user/profile/62eb8d1f000000001e01fc43 * Built a strong following of over 20,000 followers. * Achieved a milestone of 3 million views and garnered over 660,000 likes. * Produced and self-directed 100+ videos and images. * Promoted products across various sectors, including AI technology, beauty brands, automotive, phones, apps, and local restaurants. * Participated in the trending "TikTok refugees" movement, fostering cultural exchange and content creation.

Collaborate with Fortune Global 500 companies, including BYD Auto, Alibaba Group Holding, LTC, and others, to produce compelling commercials Actively engaged in brand events to leverage my influence as a Key Opinion Leader (KOL) and internet celebrity, fostering impactful partnerships and driving brand visibility

Collaborated with the "course planning" team at Hygiene Heroes, contributing to the development of teaching materials covering over 50 public health issues relevant to audiences ranging from 10-year-olds to college-level students. Continuously refining and updating these materials, integrating innovative pedagogical techniques tailored to various age groups, ensuring an engaging and effective learning experience for all.

Act as the liaison between Hygiene Heroes and UC Berkeley, facilitating collaboration. I deliver weekly progress reports on the education project, emphasizing key milestones achieved and strategizing for future objectives to ensure the success of our NGO initiatives.

Received invitations as a model from CGM/pageant contestant, and attended prestigious events such as Miss International Fashion Travel Pageant China.

Reached a milestone of 25k followers as a verified Key Opinion Leader (KOL), solidifying credibility and influence. Established partnerships with renowned brands such as Macy's, GreenTee Golf, and Guitar Center, enhancing brand visibility and garnering public appreciation.

* Executed campus marketing campaigns by partnering with 10+ university clubs and managing 200+ WeChat communities, increasing brand engagement among Chinese international students by 30%. * Recruited and coordinated 50+ on-ground brand ambassadors, collected campaign performance data, and delivered insights that informed weekly strategy updates. * Created localized digital content and assisted in Xiaohongshu (REDBook) and WeChat promotions, improving click-through rates by 25% and driving user acquisition across student networks.

Produced 6 localized content pieces weekly (including 4+ short-form videos using CapCut and Canva), driving a 25% increase in engagement on TikTok and Instagram through trend-driven storytelling and visual design. Conducted daily competitor analysis across X, Reddit, and in-app features, synthesizing insights into actionable strategy decks that informed monthly product and content planning. Compiled and qualified a pipeline of 120+ potential creator partners using Notion and Airtable, accelerating influencer outreach and boosting collaboration conversion by 30% in the first month.

Recruitment & Interviewing: Reviewed 800+ resumes and conducted 100+ interviews, streamlining the hiring process and increasing qualified applicants by 20% through social media outreach. Team Building: Organized OKR training sessions and bi-weekly member bonding events at Columbia and New York University, boosting top-tier university applications by 40%. Payroll Management: Developed an Excel-based salary system, reducing payroll processing time by 50% and enhancing employee satisfaction by 10%. Retention & Support: Optimized HR check-in processes, achieving 95% probationary retention and providing mental support to team members.

Led Virtual Small-Group Learning: Delivered engaging math and English lessons to 3rd and 4th-grade students from disadvantaged backgrounds, improving academic performance and fostering a sense of belonging in virtual classrooms. Customized Instructional Support: Collaborated with veteran educators to tailor Math and English lesson plans, dedicating 5 hours per week to enhancing student learning outcomes and contributing to overall classroom success.

Media Outreach: Drafted media press releases and 1,000+ brand-related user-generated content (UGC) reviews, achieving over 200K online viewers and 3M total views across 120+ media outlets. Brand Exposure: Produced 3,000+ promotional photos and 100+ videos across five residential districts, resulting in a 40% increase in brand exposure and 1M+ views. Market Research: Conducted in-depth market research on three strategic commercial sites, leading to a 20% increase in foot traffic through optimized social impact strategies.

January 2024 - Present Through partnerships with various NGOs, tackled trending topics such as cultural shock and animal protection, amplifying awareness and advocacy. Broadcast on Weibo Radio and the International Student Spring Festival Gala 2024, resonating with over 1 million audience likes and achieving trending status.

Have been invited by Weibo to collaborate as a KOL, spreading positivity and influencing others with constructive opinions. Within two months, cultivated a following of 17k and garnered a 1.3 million views.

Regents and Chancellor's Scholar Being selected for The National Society of Leadership and Success