Amy Sagar

Head of Marketing @ Clevr Blends

About

With 15+ years in marketing and innovation, I’ve led growth strategies for some of the most recognizable consumer brands. I began at PepsiCo, where I learned from top marketing leaders in the industry, gaining experience across sports marketing, innovation, and brand strategy. Seeking an entrepreneurial challenge, I joined KIND during a high-growth phase. As part of a small team, I had the unique opportunity to launch and manage a portfolio of granola and snack bar products, contributing to the brand’s growth from $120M to $719M+ ahead of its Mars acquisition. Without the support of agencies, we crafted go-to-market strategies entirely in-house, an experience that shaped my ability to develop impactful brand campaigns. I then brought that hustle into early-stage startups. At HOMER, I led brand marketing, crafting positioning, messaging, and creative strategy while scaling new acquisition channels like TV, podcasts, direct mail, and influencer marketing. These efforts led to record-setting customer growth and the brand’s most efficient CAC to date. At W&P, I led the marketing team across performance, content, creative, and eCommerce. I drove a brand refresh and site redesign, launched four new product categories, and developed high-performing paid social campaigns that nearly doubled AOV—contributing to over 100% YOY revenue growth. Most recently, at Lovesac, I’ve led brand strategy and innovation for the $637M+ Sactionals business, significantly outpacing category growth. My team launched six major innovations in 2024, including a modular Recliner, Lovesac’s biggest innovation in over five years. I also spearheaded annual brand planning for Sactionals, driving key strategies across media targeting, messaging, and pricing to optimize ROI and profitability. Beyond my experience, I thrive in fast-paced, entrepreneurial environments where collaboration and creativity are key. I am committed to leveraging consumer insights and performance data to craft compelling brand narratives that drive engagement and conversion. Passionate about brand storytelling and innovation, I love mastering new marketing verticals, wearing multiple hats, and driving meaningful growth through insight-led campaigns.

Country

United States

City

New York City Metropolitan Area

Industry

Furniture

Skill

Creative Thinking, Innovation, Brand Management, Cause Marketing, Social Media Marketing, Sports Marketing, Communication Skills, Scorecard Management, Competitive Analysis, IRI Xlerate, Star2, PowerPoint, Microsoft Excel, Customer Insight, Integrated Marketing, Consumer Products, Brand Architecture, Market Research, Marketing Strategy, Strategy

Experience

Head of Marketing

Clevr Blends

2025-7 - Present · 1 yr 3 mos

Director of Brand Management

Lovesac

2023-3 - 2025-2 · 2 yrs

Oversaw $637M+ Sactionals brand strategy and innovation product roadmap.

Director, Head of Marketing

W&P

2020-11 - 2022-12 · 2 yrs 2 mos

W&P makes sustainable kitchen products that improve the way we eat and drink and elevate the everyday. At W&P, I led DTC marketing strategy for wandp.com across all channels including paid advertising, email, SMS, Shopify storefront, influencer, affiliate, partnerships, PR, and social media.

Director of Brand Marketing

HOMER

2018-8 - 2020-8 · 2 yrs 1 mo

HOMER is an early learning subscription which includes a personalized learn-to-read program for kids 2-8. At HOMER, I led brand marketing strategy and media planning, testing new paid channels and managing owned channels to drive subscriber growth. • Brand Positioning, Personality, Tone, & Voice • Branding Execution across All Channels • Influencer Strategy • Social Media Strategy • Direct Response TV and PBS Sponsorship • Podcast Advertising • Direct Mail Advertising • Brand Partnerships • Budget Forecasting and Performance Tracking

Brand Manager

KIND

2017-3 - 2018-8 · 1 yr 6 mos

• Developed 3-Year Innovation Pipeline, Identifying Whitespace Opportunities, Conducting Consumer Research, Forecasting Innovation Opportunities, and Prioritizing Innovation Ideas for 2019-2021 Launch • Led Regional Field Marketing Strategy for 22 Markets • Led Pricing and Pack Size Competitive Analysis and Go-Forward Strategy

Brand Manager

KIND

2015-7 - 2017-2 · 1 yr 8 mos

• Led Snack Bar & Granola/Cereal Category Innovation • Managed Brand Positioning and Retail Sell-In for Innovation • Led Product Development and 360 Launch of KIND Breakfast Bars Including 6 City Takeover Events • Managed Day-to-Day Business of 4 Product Lines Including IRI Performance Tracking • Conducted Consumer Research to Inform Product Improvements

Associate Brand Manager

KIND

2013-7 - 2015-6 · 2 yrs

• Led Snack Bar and Granola/Cereal Innovation Pipeline • Managed Brand Positioning and Retail Sell-In for Innovation • Led Product Development and Launch of KIND Healthy Grains Bars • Re-launched KIND Healthy Grains Clusters • Managed Day-to-Day Business of 2 Product Lines Including IRI Performance Tracking

Assistant Brand Manager - Pepsi Brand Team

PepsiCo

2011-8 - 2013-7 · 2 yrs

• Managed 2013 Innovation Development for Pepsi Zero Sugar co-innovation with Ruffles • Led The NEXT Pepsi Challenge (Blind Taste Tests Versus Regular Coke) National Sampling Tour at Retail and Foodservice Locations with Radio and OOH executions • Managed the Product Development and Launch of Two Pepsi Next Limited Edition Flavors

Sparkling Innovation Marketing Analyst

PepsiCo

2011-4 - 2011-8 · 5 mos

• Developed Trademark Pepsi Product Concepts for 2012 Innovation Pipeline • Supported Mirinda Fiesta Launch of Three Flavors

Sports Marketing Associate Analyst

PepsiCo

2009-7 - 2011-4 · 1 yr 10 mos

• Managed Pepsi Zero Sugar MLB Grassroots Program and Planned 2011 All Star Week activation • Managed Day-to Day Local Activations for 15 MLB teams • Led “Pepsi Refresh Project” MLB Program Including TV, Print, and Digital across 15 Teams, Launching at 2010 All Star Game • Developed and Executed Jeff Gordon NASCAR Event Activations Including a Pepsi Zero Sugar PR stunt

Recreation Center Team Leader

Carleton College

2005 - 2009 · 4 yrs

• Promoted to Team Leader: trained my team of 13 student workers, planned team building events, and collaborated with peers to improve the working environment

Investment Office Intern

Carleton College

2008-3 - 2008-6 · 4 mos

• Created a statistical analysis of the endowment fund’s makeup (by fund characteristics) • Experimented with new software (PerTrac) and developed protocol for coworkers and future interns

Swim Lesson Instructor

Self Employed

2006-6 - 2006-8 · 3 mos

Created a curriculum for lessons, oversaw marketing for the program, and taught children aged 7-13.

Education

The Tuck School of Business at Dartmouth

Tuck Business Bridge Program

2009 - 2009

• Participated in a highly selective 30-day program providing rigorous introduction to accounting, finance, marketing, and strategy through coursework taught by MBA faculty • Researched, analyzed, and presented data on the valuation of First Solar, Inc.