Amy Moore

Oversee integrated media planning including campaign strategy and execution. Responsible for budget oversight, cross business line growth strategy and marketing channel management.

Oversee MarComm project management, operations and budget functions. Responsible for the successful delivery of broad market and internal Marketing and Communications initiatives.

- Partner with Creative, Media and Targeting teams to ensure alignment and coordination of strategies across all channels. - Lead product development efforts within the Marketing department specific to new and existing coverage and endorsements. - Support regular communication with external agency partners on priorities, business results and opportunities. - Serve as a liaison to internal departments on Marketing priorities and campaigns.

- Partnered with internal business line clients and the digital team to deliver comprehensive, integrated media plans to drive business outcomes in Membership, Insurance, Financial Services and Travel. -Developed digital marketing testing plans that accelerated learning and change. -Leveraged connections to Adobe products to make processes more efficient and inform audiences in all channels. - Onboarded a new marketing performance and financial management platform to streamline digital operations and create resource efficiencies.

- Oversaw creative development of all channels, including creative strategy, production and execution of TV, Radio, Digital, Print, OOH, Sponsorships, Email and Direct Mail. - Generated strategic marketing communication plans working collaboratively with team members from Sales, Innovation, Corporate Communications, Digital Strategy and Senior Corporate Leadership. - Launched new brand campaign with alignment across four agency partners and omni-channel marketing deployment. - Developed six corporate personas and communications plan used for product and audience development as part of corporate growth plan. - Lead key research initiatives including customer, prospect and employee focus groups and quantitative surveys to produce customer centric driven strategies. - Monitored business-relevant benchmarks to measure impact of campaigns and maximize results.

- Consulted with groups in Corporate Communications, Sales, Claims and external agencies to leverage creative, analytics, research, and digital & direct marketing to deliver marketing programs that optimized ROI. - Developed audience research that drove marketing and communication strategies including leading a team that focused on generating actionable insights geared toward the millennial audience. - Analyzed competitive and industry trends and presented findings and implications to senior leadership team. - Oversaw lead advertising agency resources and production.

- Lead digital quality assurance initiatives and managed development and execution of all new digital creative. - Managed the creative strategy and media buying of all local advertising programs including out of home airport signage, radio, print and digital campaigns.

- Coordinated multiple omni-channel marketing campaigns in alignment with new brand and direct response strategies. - Worked with industry research companies to produce quarterly research reports and apply learnings to marketing plans. - Communicated daily with lead advertising agency to ensure project timelines were on schedule and coordinated internal creative designers and writers to execute internal marketing creative.