Amy McDonald
Global Innovation Manager @ Champion Petfoods
About
Passionate global Brand Manager with 8 years of experience in CPG across Australia & United States. Expertise in leading global strategy, managing multi-million dollar campaigns, strategic product innovation, and excellent stakeholder & cross-functional management. I have a positive attitude, strong interpersonal skills and a love for working with smart, creative individuals to solve complex problems. Balanced HBDI profile. Key strengths: relator, developer, input, empathy, maximiser.
United States
Boulder
Food & Beverages
Strategic Planning, Creativity and Innovation, Microsoft Excel, Communication, B2C, Paid Social Media Advertising, Time Management, Interpersonal Skills, Marketing Strategy, Brand Strategy, P & L Oversight, Consumer Research, Media Planning, Agency Relationship Management, Packaging Design, Product Marketing, Branding & Identity, Product Innovation, Strategic Thinking, Project Management
Experience
Global Innovation Manager
Champion Petfoods
Boulder, CO
Global Portfolio Marketing Manager
Champion Petfoods
Boulder, Colorado, United States
International Brand Manager at Impossible Foods
The Planet Group
Boulder, Colorado, United States
Brand Manager
meati™
Boulder, Colorado, United States
Brand Manager - MILO
Nestlé
Holistic brand management of $70M brand, successfully reversed decade-long decline of penetration. Lead strategic 3-year brand planning, ATL & BTL campaigns, NPD development, communication strategy, media campaigns & creative direction. Collaboration with & influencing of with global & local brand teams. Mentoring & management of Assistant Brand Manager within team.
Brand Manager - UNCLE TOBYS & Nestlé Dairy Culinary Milks
Nestlé
Sydney, New South Wales, Australia
Developed and executed marketing plans and budget for a portfolio of 20 product, worth $75M. Launched UNCLE TOBYS into the Plant-Based Milks category, leading visual identity, formulation, and an omni-channel media campaign. Led cross-functional international team in price, pack, and margin optimization for the Nestlé Cooking Milks portfolio, resulting savings that outperformed project ambitions.
Brand Manager
Noumi
Developed and executed marketing plans, KPIs, and budgets for diverse health brands including cereals, snacks, protein RTE/RTD products, and dairy/plant-based milks. Led product innovation pipeline, pack evolutions, and cost-optimisation projects, adhering to stage gate process. Led communications in digital and social, collaborating with creative, media, PR and design agencies.
Assistant Brand Manager
Noumi
Taren Point, New South Wales, Australia
Developed and executed marketing plans for diverse health brands including cereals, snacks, protein RTE/RTD products, and dairy/plant-based milks. Strong emphasis on brand development for new brands, new product development, retail trade execution.
Project Manager
Noumi
Taren Point, New South Wales, Australia
Manage over 100 NPD projects across 3 manufacturing sites, adhering to stage gate process.
Education
University of Wollongong
Major in English Literature & History. Includes 18 months study of Commerce - Marketing, Management, Communications, Economics, Finance, Accounting.
University of Nebraska-Lincoln
6 month student exchange program.
TAFE NSW
Amy McDonald's Contact Information
Phone
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