Amy Lin

● Encharge of two fashion footwear brand - Dr Martens & Birkenstocks, being the main responsible between China market and Brand HQ ● Develop a competitive merchandise assortment plan that is customer focused and monitors and adjusts sales plan by staying abreast of own business, fashion/industry trends and competition ● Seasonal assortment plans (line lists) to ensure product is aligned with brand vision and sales goals ● Responsible for completing planned collection buys ● Plan key items to optimize business ● Responsible for working with team to ensure timely flow of product ● Provides input in creating the exit strategy and inventory aging standards ● Work with Ecommerce Merchandisers to ensure consistency of presentation of line, trend stories and maximize key investments ● Work along with a cross functional team to decide what styles move to markdown in a timely manner ● Develop Pre-season planning document to share vision of assortment, selling goals ● Work with Planning Manager of Open to Buy (OTB) planning ● forecast above as needed and integrate into OTB ● Manage and Communicate weekly selling reports, evaluate stock levels to establish action plan, and generate reorders Recap and evaluate seasonal performance by store, class, and department ● Weekly sales review and adopt promotion plan in order to reach higher sell thru ● Train and develop team members

● Participated grand opening for the 1st flagship in Taiwan, including product distribution, store coordination, staff training, marketing and PR event planning and stock controlling. ● Identify Taiwan target audience’s preference in order to make decision on purchasing, at the same time communicate with the design team in order to meet sales target. ● Setting up the annual sales budget and place the order accurately to ensure reach the target. ● being a middleman between production team in Korea and suppliers to reduce cost. ● Coordinate with trading department and distribution warehouse to make sure goods arriving schedule on time. ● Analyzed and monitored sales result by providing report weekly. ● In-time monitor sales and provide action plan such as generating price, mark down set up different promotion and reinforce stock. ● Plan in-store marketing event and announce promotion thru different media channels.

● Managed 150 menswear stores in China. Collected and adapted to the needs of the market with ​the aim of achieving assigned sales budget ● Analysed and monitored sales result by providing report weekly ● Followed and responded sales fluctuation, instantly provided solution when sales drop, provided ​improvement plans while sales boost ● Evaluated potential and existing competition within Mainland China. ● Selected appropriate products on different region of China to fit various customer demand in order ​to maximize sales rate ● In-time monitoring stock capacity between retail stores (in terms of solving store capacity) and ​warehouse of Spain (in terms of centralizing finished articles). ● Managed product in terms of return, reinforcement, and replenishment and worked closely with ​distribution department. ● Generate data on the price cut and transferred-articles during sales period. ● Identified fashion trends in China (domestic) market, hosted a conference call between buyer and ​head-office designers in order to create proper and suitable collection for market. ● Scoped and scaled new workflows/ process monthly.

● Operated cash register while dealing with high-volume transactions in the fast-paced environment. ● Assisted costumers in finding expected merchandise while answering questions to ensure​customer satisfaction and generated repeat business. ● Understood knowledge of all the merchandises in order to help customers. ● Arranged merchandise in order to ensure their visual appearance.

● Consulted with clients to determine and meet their requests in order to implement public relations ​campaign for a major, new fashion company. ● Organized and coordinated promotional activities. ​ ● Assisted publicist to direct and coordinate Public Relations events for major fashion companies, ​such as Gucci, Hermes, George Jensen, Van Cleef & Arpels, Hennessy, Daks, Mont Blanc, ​Vogue, Make up forever, L’Oreal…etc. ● Assisted PR agent on all activities with creative thought and accurate execution ability.