Amy Hall

President @ The Barber Shop Marketing

About

Amy (Hiatt) Hall graduated from Coastal Carolina University in 2000 with a Bachelor of Fine Arts degree, majoring in Studio Art. She has turned that degree into an ever-evolving career in advertising and marketing over the last twenty-five years. She began her career as a creative in an advertising agency before moving into experiential marketing with RJ Reynolds and Audi of North America. Amy later co-founded DriversSelect, a successful retail automotive group in Dallas, TX. After spending 10 years on the brand side, Amy expanded her experience by working with multiple media broadcast outlets, including CBS, gaining national sales and marketing expertise. This led her to acquire The Barber Shop Marketing & Promotions in 2016. The Barber Shop Marketing is a full-service advertising agency in based Dallas, the fourth largest market in the country. Under her leadership in the last nine years, the agency has expanded from a regional to a national presence with clients coast to coast and tripled in revenue. The Barber Shop Marketing is continually recognized for its outstanding work with numerous creative and industry awards, including the 2024 Agency of the Year from the Alliance for Women in Media. TBS is proud to be 100% woman, Hispanic, and privately owned. Amy and her team excel in developing brand growth strategies, executing key objectives, and leveraging opportunities for exceptional results. With strong interpersonal skills and creative strategies, she helps brands surpass their growth goals. Beyond her career success, Amy is a wife and mother of two. She is passionate about mentorship and empowering women in the advertising and marketing industry. She serves on multiple boards, including the Coastal Carolina University Edwards College Board of Visitors and the Alliance for Women in Media. In 2019, she established a fund to engage alumni with students at her college for ongoing mentorship. Amy is also an active member of numerous industry organizations, including the American Advertising Federation and American Marketing Association. She prides herself on giving back to the community by volunteering with various nonprofit organizations she supports.

Country

United States

City

Dallas

Industry

Marketing & Advertising

Skill

Automotive Marketing, Advertising Sales, Digital Advertising Sales, Radio Advertising, television advertising, National Account Management, OOH, Marketing Management, Enterprise Consulting, Small Business Consulting, Strategic Planning, Advertising, Marketing Strategy, Creative Strategy, Go-to-Market Strategy

Experience

President

The Barber Shop Marketing

2016-5 - Present · 10 yrs 5 mos

Dallas, Texas, United States

• Twenty plus years of experience in marketing, promotions, advertising, account service and event logistics management • Experienced in developing new client growth strategies and executing defined objectives • Ability to discover and leverage existing opportunities for exceptional growth • Maintains long lasting relationships with clients (past and present), regional sales reps and industry leaders • Possesses valuable, strong interpersonal skills to achieve and surpass client objectives, while using creative and innovative strategies to improve sales • Recipient of the American Women in Media Agency Principal of the Year. Oversaw the seamless transition of ownership in May 2016 and began improving agency efficiency and profitability immediately. • Manages the financial and organizational health of the agency while also creating incentives for new business development. • Maintains close relationships with personnel, fosters individual growth through counseling, training and internal activities to promote productivity and morale. • Keeps up with the day-to-day logistics of a full-service agency while managing individual workloads and keeping track of overall productivity. • Coordinates local and regional campaigns and oversees recaps that help to measure effectiveness. • Maintains relationships with reps and vendors and utilizes their tools to make media recommendations to clients.

National Account Executive

AllOver

2014-12 - 2016-1 · 1 yr 2 mos

Dallas-Fort Worth Metroplex

Developed national campaigns for clients that reached the on-the-go consumer while cost effectively building their brand. • Helped lead a sales force that prioritized the relational aspect of new business development. • Planned multifaceted marketing campaigns that utilized emerging out-of-home advertising technology. • Maintained regional agency contacts.