Amy Carr

Currently, I am launch in a new wine label with grapes from my family’s ranch. This ranch has been with us for over 100 years. We are excited to launch hOurs this spring. I am excited to be back doing something entrepreneurial.I recently left my position at ThirdLove where I had the honor of leading the marketing, e-commerce and technology teams. Launching new technologies, loyalty and bringing a personalized approach to marketing were some of my highlights. I also led the first and only celebrity partnership for the brand. Prior to this, I was the co-founder of PYT Beauty, a clean, affordable and high performance cosmetics company. I also had the privilege of working at Sephora, where I led the CRM team which includes Customer Research (what she says), Customer Analytics (what she does) and CRM Strategy (what to do about it) as well the Personalization initiative for the entire company. This led me to really understand consumer behavior for beauty.I started my retail career at Gap Inc, I was responsible for the strategy for all the customer payment solutions (co-brand and private label cards), mobile payments, loyalty programs, direct to customer marketing and the marketing effectiveness analysis that goes along with them. This role is both cross channel (online and stores) and across all the Gap Inc. brands (gap, banana republic, old navy, piperlime, athleta). With prior years in finance, strategy and consulting, this complements the marketing organization and together I am able to drive incremental sales across organizations.