Amy Frenchko

Founder / Control State Consultant I help wine and spirits brands succeed in control markets, with deep expertise in the Pennsylvania Liquor Control Board (PLCB) and Canada’s control provinces. My work focuses on cutting through complexity so clients can get approved, get on shelves, and grow sales. – Managed PLCB and Canadian provincial product submissions and label registrations with a high approval success rate. – Developed competitive pricing and quota strategies tailored to control state and provincial requirements. – Secured premium placements in Pennsylvania Fine Wine & Good Spirits stores and Canadian retail channels. – Represented brands directly with state and provincial buyers, advocating for visibility and expansion. – Advised clients on adapting Pennsylvania strategies to enter other U.S. monopoly states and Canadian markets.

As a partner and National Sales Director at The Northeast Wine Company, I specialized in bringing distinctive European wines into the U.S. market, with a strong focus on navigating the Pennsylvania Liquor Control Board (PLCB) system. I built and managed key relationships with state buyers, distributors, and retailers, ensuring our portfolio gained visibility and placement in a highly regulated control state. In addition to developing sales strategies and securing statewide distribution, I represented our wines at tastings, trade shows, and educational events, helping grow awareness of Spain’s regional varietals. My role combined entrepreneurial leadership with hands-on account development, driving both brand recognition and revenue growth in a complex market.

In my role at iGourmet, I was responsible for growing sales of premium imported and specialty foods. I built and maintained strong relationships with retailers, distributors, and hospitality partners, while showcasing our curated selection of artisanal products. I identified and pursued new business opportunities, negotiated strategic accounts, and represented iGourmet at industry events and trade shows. Beyond driving revenue, I guided clients on product selection and mentored junior sales team members, helping strengthen iGourmet’s reputation as a leader in gourmet foods. https://igourmet.com/

As Sales Director at Nawrocki Imports, I was responsible for driving national sales growth and strengthening our network of distributors, retailers, and hospitality partners. I represented our philosophy of only selling wines we would proudly enjoy ourselves, and I worked closely with clients to introduce them to our curated portfolio of artisan and boutique wines. With deep roots across Italy, Spain, Portugal, and other regions, I collaborated with our world-class tasting team to align product selections with market demand. My role included developing sales strategies, leading tastings and educational events, and negotiating key accounts, all while ensuring that every client interaction reflected the authenticity and heritage of our global wine offerings.

As a Business Development Manager, I focused on identifying and creating new growth opportunities in the specialty food market. I researched and targeted prospective clients, built relationships with key decision-makers, and introduced them to our portfolio of gourmet products. My role required balancing strategic outreach with hands-on sales, from crafting tailored proposals to negotiating agreements. I also collaborated closely with marketing and operations to ensure a seamless onboarding process for new accounts, while consistently meeting or exceeding sales goals.